Using location data helps advertisers target specific audiences for advertising, but now this data is being utilised by universities for recruiting purposes. Writing exclusively for ExchangeWire, Nate John-Grose (pictured below), sales manager, Blis, talks about how universities are finding new [...]

ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: QuanticMind raises Series B funding; TripleLift and TabMo partner; SpotX integrates with Amazon’s TAM; Veritone and iHeartMedia partner; TVadSync expends in the [...]

ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Nielsen acquires Visual IQ; AdMore and Mediaocean partner; Taboola launches Data Marketplace; Salesforce launches Salesforce Data Studio; Nativo integrates with Bidswitch and [...]

ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: ViralGains raises USD$13.5m Series B; Gravity4 first to accept cryptocurrency; mParticle raises USD$35m; Havas acquires The 88; SpotX and FreemantleMedia partner; Chartboost [...]

ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Tremor Video rebrands; SpotX to support IAB’s ads.txt; AppNexus and Rubicon launch Prebid.org; Vistar Media expands into Canada; Krush and Frequency Networks [...]

ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: RhythmOne buys YuMe; OpenX launches first-price auction for transparency; SpotX launches header bidding for video; Visual IQ launches a marketing intelligence platform; [...]

ExchangeWire round up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: VideoAmp raises Series B; RTL Group acquires SpotX; Valassis acquires MaxPoint; The Trade Desk and White Ops partner; Inneractive launches initiative to [...]

ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: DoubleVerify receives majority investment by Providence Equity Partners; ViralGains and Peer39 partner; Tapad and The Trade Desk partner; Semcasting Acquires Transparency AI; [...]

ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: The Trade Desk expands its Trading Academy curriculum; Immersv closes USD$10.5m Series A financing; ADYOULIKE partners with AppNexus; and DOOH publisher Gloss Media [...]

ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Uptake of ads.txt is slow, according to GetIntent; PubMatic's QMI report shows header bidding is thriving in mobile channels; LaterPay launches in [...]