ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Sizmek partners with StrikeAd; Phunware partners with Lotame; WPP consolidates Neo into Mindshare; Celtra receives USD$15m (£11.8m) investment; Varick partners with Vistar; [...]

ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Snap, Inc. and Factual partner; The Weather Company and Toyota use Watson Ads; Centro integrates comScore and DoubleVerify Data; SpotX protects audience [...]

ExchangeWire round up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: MediaMath secure credit; Snap acquire Placed; Blend Media and OmniVirt partner; Periscope acquire Anthem; PulsePoint launch content marketing platform; OpenX and Google [...]

ExchangeWire round up some of the biggest stories in the US/North American digital advertising space. In this week’s edition: WPP combine MEC and Maxus; Audience Science close business; xAd partner with DoubleVerify, Integral Ad Science (IAS), Pixalate, and Moat; Mediaocean [...]

This recent incident of hundreds of brands boycotting YouTube and Google is very different from anything we have seen before. The situation all seemingly started with an article breaking the news of video ads appearing alongside extremist videos and, within [...]

The rise of digital advertising consultancies is definitely a threat and something GroupM are taking seriously, according to Brian Lesser, the company's North America CEO. Opening ExchangeWire Live in New York city in a fireside chat with ExchangeWire CEO Ciaran O’Kane, Lesser [...]

Today (29 March) ExchangeWire have announced the appointment of Diane Harding (pictured) as US head of content. Harding joins the growing ExchangeWire team as the first US-based hire, reinforcing ExchangeWire's international growth trajectory. Harding's appointment continues ExchangeWire's approach of hiring talent from within [...]

A business model with strong traction in the digital advertising space is that of the Next Generation Agency – a digital agency with proprietary technology that crosses the boundaries between the traditional media agency and the technology provider. Infectious Media, one such [...]

At ATS New York on 3 November 2016 Matt Prohaska, CEO, Prohaska Consulting moderated a panel discussion about whether programmatic video is going to change the media buying landscape. Panellists Jim Daily, president, USA, Teads.tv and Jana Meron, VP of [...]

Digital Out Of Home has experienced incredible growth and no less in the vibrant, connected, and visual city of NYC. However, writes Ben Putland (pictured below), COO & MD USA, Grand Visual, exclusively for ExchangeWire, the medium is still lacking in [...]