Today (14 October) AppNexus are announcing they will be laying off 150 staff members globally. The move will bring AppNexus’ 1125-strong workforce down to 975, representing a 13% cut. The motive behind this bold move points towards a streamlining of efforts, [...]

Financial institutions are some of the most powerful businesses in the world. Technology is developing and their opportunity for on-to-one marketing is significant. However, are financial institutions making use of the data available to them for effective marketing and is [...]

The waterfall is a dependable, yet seemingly outdated, technique allowing publishers to optimise their yield. But the waterfall isn't dead yet: according to Alex Bornyakov (pictured below), CEO, VertaMedia, it needs to become automated to maintain its relevance. Writing exclusively for [...]

Today (30 August), Digilant released some new online behaviour analysis on US sports fans of the Rio Olympics. The research shows that not all Olympics sports fans are created equal. For any marketer looking for targeting success, and maximum engagement [...]

Automation of advertising inventory is expanding at a fair speed. After TV, audio and OOH, the logical next stage is cinema. ExchangeWire speak with Jay Sears (pictured below), SVP marketplace development, Rubicon Project about how their partnership with Screenvision Media to [...]

EU businesses have resigned themselves to the fact that they will have to start complying with the long-awaited EU General Data Protection Regulation and are preparing themselves for 2018. How is the GDPR perceived from the outside looking in? Kitty [...]

On Monday, 13 June, Microsoft Corp (NASDAQ: MSFT) announced the acquisition of LinkedIn Corporation (NYSE: LNKD) for a cash deal valued at USD$26.2bn (£18.44bn). With the help of industry leaders, ExchangeWire evaluate this huge deal. Microsoft’s announcement that it is acquiring LinkedIn [...]

As NAB comes to a close for another year, aerial robotics and drones are once again a popular topic of conversation. The uptake of drone usage in content production is soaring; but it seems that even drones are susceptible to [...]

Expansion into the US is an aspiration for many budding ad tech companies that have put down roots in EU markets. But, with cross-border barriers to entry and stiff competition in the home market, how can these EU ad techs [...]

Programmatic TV is arguably a complete reinvention of the TV ecosystem and, in the US at least, is a market of scale. In the UK, it’s a slightly different picture; but with companies like Sky investing heavily in their addressable offering and a [...]