Zeotap, a leading customer intelligence platform, has announced that it has been included in the 2020 Cool Vendors In Advertising Report 1 by Gartner. “We consider our recognition as confirmation of our mission to empower companies to unlock the power of [...]

In today's ExchangeWire news digest: ECI analysis finds media inflation will recover more quickly in APAC than in any other region; S4 Capital releases an updated Q1 trading performance report; and Discovery reserves prediction as it sees Q1 revenues fall.   APAC [...]

In today's ExchangeWire news digest: WPP reports a fall in Q1 revenues as Coronavirus persists; Facebook sees its ad demand stabilise as usage booms; and US national TV ad spend by video streaming platforms balloons. WPP sees Q1 revenues fall after [...]

Ogury, the creator of the first advertising engine driven by user choice, today [14 April] launches its "Wash Your Phone" mobile campaign encouraging mobile phone users to regularly clean their devices, eventually aiming to raise funds for those affected by [...]

In today's ExchangeWire new's digest: WeChat limits third-party app access to user data; US search ad spend could fall by 29% in Q2; and Beachfront Digital and Amobee partner to integrate video-on-demand into programmatic. WeChat limits third-party app access to user [...]

European leaders in intent targeting Nano Interactive Group Limited (“Nano”) have announced new funding of £5.5m to further boost their privacy friendly targeting platform. Nano received £5.5m in capital investment from Maven Capital Partners, Clydesdale and Yorkshire Bank and existing [...]

Broadsign, a leading digital out-of-home (DOOH) marketing platform and Clear Channel Outdoor, one of the world’s largest OOH providers, today announced a new partnership that enables brands to tap CCO’s US DOOH inventory via Broadsign’s programmatic supply-side platform (SSP) Reach. [...]

Spending on digital video is continuing to accelerate, fuelled by DTC ad buyers, advanced TV and new ad formats. However, despite clear opportunities in video on both sides of the Atlantic, the European market is highly fragmented in terms of [...]

With a new year comes new media opportunities in local markets: certainly, data will continue to dominate local TV advertising this year, as marketers use tech and analytics to target consumers with content that aligns with their needs and interests. [...]

ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Experts from across the LATAM region share how they believe digital marketing will evolve in 2019. Context will make a comeback "I think [...]