Adelaide, the leader in attention-based media quality measurement, announces a new suite of attention measurement and activation tools designed for media owners called Adelaide for Publishers (AFP). The New York Times has joined as the launch client for AFP. Adelaide’s metric, [...]

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (March 25th, 2024) their adoption of Unified ID 2.0 (UID2), a privacy-conscious identity solution built for the open internet, [...]

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, today (March 13th, 2024) announced the rollout of advanced creative attribution reporting for Connected TV (CTV) campaigns. This expanded measurement solution [...]

In association with Clinch. In an increasingly complex landscape, activating across multiple platforms can be a serious challenge for marketers. How can the creative ad server help?  The rise of programmatic advertising over the past two decades has demanded evolution [...]

Teads, the global media platform, has announced an exclusive international partnership with VIDAA USA, the Smart TV operating system company powering Hisense Smart TVs globally, to extend advertiser reach with CTV native display inventory on its smart TV OS. Now [...]

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (February 1st, 2023) its integration with Google Ad Manager’s Creative Transcoding API, allowing videos to be served to various [...]

Zeotap, the easy, secure, and impactful customer data solutions provider, is proud to announce that DOUGLAS, Europe’s number one omnichannel premium beauty destination, has selected Zeotap CDP to elevate its customer engagement and orchestrate touchpoints efficiently through various channels. This [...]

Index Exchange Inc. (Index), one of the world’s largest independent ad exchanges, has announced the launch of Marketplaces, an omnichannel platform aimed at helping partners transact more efficiently via Index’s robust supply footprint and advanced, modern infrastructure.   Marketplaces, currently in limited beta testing, is [...]

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform present their latest collaborative report: "The State of Dynamic Advertising."  This comprehensive study engaged over 120 agency correspondents, revealing a compelling dichotomy [...]

Adelaide, the leader in attention-based media quality measurement, has unveiled its Attention Leaderboard, highlighting top display publishers, platforms, and ad networks. Adelaide’s leaderboard is grounded in its omnichannel metric, AU, which predicts any media placement’s probability of attention and subsequent [...]