Index Exchange Announces the Launch of Omnichannel Marketplaces
Index Exchange Inc. (Index), one of the world’s largest independent ad exchanges, has announced the launch of Marketplaces, an omnichannel platform aimed at helping partners transact more efficiently via Index’s robust supply footprint and advanced, modern infrastructure. Marketplaces, currently in limited beta testing, is [...]
New Research by Clinch Unveils the Crucial Role of Dynamic Creative Optimisation (DCO)
Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform present their latest collaborative report: "The State of Dynamic Advertising." This comprehensive study engaged over 120 agency correspondents, revealing a compelling dichotomy [...]
Adelaide Releases Attention Leaderboard Showcasing Excellence in Media Quality
Adelaide, the leader in attention-based media quality measurement, has unveiled its Attention Leaderboard, highlighting top display publishers, platforms, and ad networks. Adelaide’s leaderboard is grounded in its omnichannel metric, AU, which predicts any media placement’s probability of attention and subsequent [...]
Hivestack Announces Key Partnership with Grupo Expansión for Programmatic Digital Out-of-Home (DOOH) in Mexico
Hivestack, the world’s leading, independent programmatic DOOH ad tech company today (October 11th, 2023) announced a partnership with Grupo Expansión, a major omnichannel media owner in Latin America connecting audiences with brands across magazines, events, video podcasts, podcasts, online display, [...]
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