In this exclusive Q&A ahead of ATS Madrid 2023, Rafa Ruigómez, programmatic account manager, StackAdapt, provides an overview of the growing importance of contextual targeting, the value of a multi-channel strategy, and how marketers are already exploring Web3 technologies. How are [...]

London-based independent media agency, the7stars, has announced the launch of Prospero, the first fully managed, transparent, programmatic omni-channel trading model in the UK. Built to bring real disruption and change to the programmatic marketplace, Prospero provides marketers with: Consolidation of all [...]

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omni-channel campaign activation platform, announced today (April 19th, 2023) a series of new hires across the US, EMEA, and LATAM. The new additions will serve [...]

Teads, the global media platform, today (April 12th, 2023) revealed key carbon benefits of its direct inventory in an initial assessment by Scope3 analysing over 500 domains with direct integration. This assessment comes on the heels of Jounce Media’s findings [...]

Magnite, the largest independent sell-side advertising company, today (April 4th, 2023) announced the appointment of Natasha Westlund as the head of Nordics and the opening of a new office in Stockholm, which will serve as the company’s base across Sweden, [...]

European omni-channel advertising platform Hawk and Captify, the leading search intelligence platform for the open web, have announced an exclusive partnership that will enable online search data to be used for digital out-of-home (DOOH) and audio media trading for the [...]

Sharethrough, one of the top global independent omni-channel ad exchanges, today (March 14th, 2023) announced the 2023 Green Media Summit, a one-day event that empowers attendees to understand the impact of media on sustainability and how the digital advertising industry [...]

Nexta is pleased to announce today (March 13th, 2023) the appointment of Thomas Sundgren as the company's new vice president of commercial. Sundgren brings a wealth of experience in leading sales and marketing teams and will be responsible for leading Nexta's [...]

By the start of 2020, the Out of Home (OOH) advertising had experienced growth for 36 consecutive quarters. Despite being one of the oldest forms of advertising, OOH has seen tremendous development in tandem with technological advancements. This has been [...]

Magnite, the world’s largest independent omnichannel sell-side advertising platform, announced Magnite Streaming, a singular supply side platform that merges leading technology from the Magnite CTV and SpotX platforms. Magnite Streaming empowers media owners to maximise the value of their assets [...]