As many people know, I was born in Moscow in what was then the Soviet Union. I met my wife in Odessa more than 30 years ago while visiting family in Ukraine. Odessa is a beautiful city, steeped in a [...]

In today's ExchangeWire news digest: Donald Trump launches "Truth Social" app to rival Big Tech; NayaPay secures largest seed funding in South Asia; and Booyah Advertising buy FiveFifty in launch of programmatic media division.   Trump launches social media app to rival Big Tech Donald [...]

impact.com, the world’s leading partnership management platform driving partnerships for more than 2,000 brands, today announced the release of The Partnership Economy, a book authored by impact.com CEO, David A. Yovanno. The book explores the collaborative relationship between businesses and their [...]

The ad tech industry has seen its fair share of changes over the last decade, marked by substantial shifts in the sector each year. To name a few: the launch of Prebid in 2015, the switch from a second-price to [...]

In today's ExchangeWire news digest: Microsoft pledges to play fair to secure USD $75bn (£55bn) Activision deal; AdTech consolidation reaches 29%, as TikTok doubles ad spend; and IDG Comms purchases Selling Simplified.   Microsoft Promises to Play Fair to Secure Activision Deal Microsoft has pledged open [...]

The integration of cybersecurity and IP protection expert White Bullet with 4D Context Outcomes Engine - a division of Silverbullet - is now live. The cutting-edge solution is now ready to prevent ads being served on pirate websites and apps. Currently, [...]

In today's ExchangeWire news digest: A French court upholds a €100m (~£74.5m) fine against Google for failing to obtain user consent before the deposit of cookies; the video game sector is estimated to reach a new high this year of [...]

The Association of Online Publishers (AOP) has announced its prestigious annual awards are now open for entries. In collaboration with PubMatic, the Digital Publishing Awards will celebrate the talents and skills of the individuals and teams working to create, deliver, and monetise quality online [...]

Taboola, a global leader in powering recommendations for the open web, today announced a new milestone for its publisher platform that adds AI to power editorial recommendations on publisher homepages, an offering already being used by some of the world’s [...]

Permutive, an audience platform purpose-built for publishers and marketers to re-establish trusted, privacy-safe relationships with consumers, has hired Mark Pearlstein as chief revenue officer (CRO). Pearlstein joins Permutive’s North American team with a global remit to grow and scale the direct [...]