Paul Frampton is Managing Director at MPG & Media Contacts. Here he discusses how his agency employs data-driven strategies to inform brand message/positioning for clients, the vagaries of oversupply of data and technology in the digital ad space, and the [...]

By Gareth Holmes, UK Publisher Director at PubMatic Publishers are finally facing up to the reality of the audience-driven, automated buying scenario that has been rapidly embraced by leading digitial advertisers and agencies. In response, larger publishers are creating their own [...]

It's the biggest data-driven advertising event in Europe. It's the event that even has its own acronym. ATS London is now in its third year, and the line-up of speakers and content is the best yet. Often copied - A [...]

The stack is the next big thing. Everyone wants to be a stack. Problem is, do we really know what a stack is and are there enough buyers to support the multiple stack solutions looking to dominate the market? What is [...]

In April 2012, TubeMogul commissioned Forrester Consulting to evaluate the brand marketing opportunity provided by RTB-enabled video and compare it to other forms of broad-based video buying, such as through ad networks. In conducting interviews with 11 RTB video buyers, [...]

Google has just bought social marketing software developer Wildfire -- provider of software that links to Facebook, Twitter, LinkedIn, Pinterest, YouTube and other social networks, allowing customers to manage their online brand and presence, with clients including Sony Corp and [...]

ExchangeWire continues its commitment to serving the global data-driven ad community by launching a localised site for the Japanese market, www.exchangewire.jp. Japan is currently the second biggest display market globally after the US. The market is undergoing some huge changes in [...]

Publicitas announced last month that it was looking to launch a premium exchange solution for pan-European publishers. Here Chris LeMay discusses VisualDNA's role in the new Publicitas project, and what the new SSP solution will mean for premium European publishers. What [...]

Following the approval of the relevant authorities, La Place Media, formerly known as AdMediaPremium, will start selling exclusively premium inventory from the following media sites: Amaury Médias, FigaroMedias, Lagardère Publicité and TF1 Publicité. One-hundred per cent of their inventory will [...]

James Yancey, VP of Global Strategy at IgnitionOne, on the future of Facebook Sponsored Stories combining social graph and third-party data. What would happen if Facebook partnered with third-party data providers? Warning: if you’re a privacy fanatic, then it will probably [...]