In this Q&A with ExchangeWire, Wayne Blodwell, founder & CEO of TPA Digital (formerly The Programmatic Advisory), and Dan Larden, TPA Digital's head of UK, discuss the decisions behind their rebrand, and the impact of programmatic on advertising.    What were the main drivers [...]

Ogury, a global technology leader in mobile advertising anchored in privacy protection, today announced the appointment of  Ossie Bayram as UK country director. In his role, Bayram aims to increase Ogury’s  position as the go-to mobile ad partner for all agencies [...]

Global attention measurement platform Amplified Intelligence today announced Unilever’s outgoing VP of global media David Porter is joining the company as an advisor. A leading figure within the media industry for more than 30 years, Porter will take an active role [...]

Zefr, the global leader in brand suitability for video, today announced the launch of its new brand safety and brand suitability post-bid measurement solution for in-feed ads on TikTok in North America (US and Canada), UK, and EU. Powered by Zefr’s [...]

Prisma Media, a leading digital media group in France, has been working with Manadge, the most advanced analytics platform for publishers, since 2020 to monitor and control its global programmatic revenue.  The media group called on Manadge to improve the quality [...]

Prisma Media, premier groupe média digital en France, travaille avec la plateforme Manadge depuis 2020 pour piloter l’ensemble de ses revenus programmatiques, en Deals et en Open Auction.  Le groupe média a fait appel à Manadge pour améliorer la qualité des [...]

The IPA Bellwether Report Q4 2021, published today (20th January 2022), has revealed that total UK marketing budgets have increased for a third successive quarter. Despite total market growth slowing in Q3 2021 due to the emergence of the Omicron [...]

TheViewPoint, an SaaS video ad monetisation platform for CTV/OTT publishers, after successful Beta tests has officially released its one-of-a-kind machine learning algorithm, TVP Intelpoint, which is now applied on the platform by default. The solution aligns demand-side platforms (DSPs) with [...]

Independent media group, Oxidise, has appointed Matt Franceschi as deputy managing director at its Warwickshire-based integrated marketing agency, tmwi, as it prepares to further develop client success strategies, and readies itself for further expansion in 2022.  Matt’s key areas of focus [...]

VIDAA, a smart TV operating system and content platform preinstalled on most TVs manufactured by Hisense and other global Smart TVs, has selected Unruly, a leading global video and Connected TV (CTV) programmatic advertising platform, as its strategic Sell-side Platform [...]