The ePrivacy directive threatens to rain on digital media's revenue parade. The recent announcement from Microsoft about shipping its new browser with DNT defaulted to being ON is another by-product of this privacy lunacy. Presuming for a second that ALL third [...]

The EU e-Privacy directive highlights the need for site owners to take control of how data is collected and handled on their sites. BrightTag chief executive Mike Sands discusses why sites should take control of data collection, and how such [...]

Amazon (if you were to believe the ad tech grapevine) is busy building out a new ad business - one which could impact the fortunes of many established intermediaries. Amazon has been busy putting together its ad strategy - but [...]

AdMaxim Mobile Marketing Launches in UK & EMEA Last week sees the UK and EMEA launch of AdMaxim, the first of a new generation of mobile advertising technologies capable of integrating a variety of mobile formats and creative options, within a [...]

Microsoft, without much fanfare, announced that IE 10, will ship with the “Do Not Track” setting turned on by default. The browser will not block cookies but will send a message to every website indicating that the user does not [...]

Denise Colella is the CRO of Maxifier. Here she discusses the Maxifier solution in detail, equipping publishers with powerful optimisation tools in order to compete with buy-side, the value of the premnant layer, and the move to automation. Will your focus [...]

IAB Europe publishes the first results from 8th wave of Mediascope Europe, its flagship media consumption study totalling over 50,000 consumer interviews The Interactive Advertising Bureau Europe (IAB Europe) today announced the latest findings from Mediascope Europe, the European media [...]

Call it a platform. Call it a stack. Call it an ecosystem. Whatever it is, it is being assembled pretty rapidly by some key industry players. There will be room for a maximum of five we believe. They will all [...]

Weborama announced yesterday that it was acquiring Datvantage, a data management solution, for an undisclosed figure. The acquisition might well signal the start of a wider consolidation in the European ad tech space. Here Weborama CEO, Alain Levy, and Datvantage's [...]

RTB and programmatic buying are quite nascent in the Nordics.  At last week’s ATS Stockholm there was much discussion about where to begin and how to edge the region into the forefront of an already established global RTB environment. INTRO: The [...]