Premium digital technology company, PubMatic, has released the findings of its second Quarterly Mobile Index (QMI), highlighting three key Q2 2019 trends to provide both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future [...]

Teads, the global media platform, today announces an exclusive UK partnership with TI Media to deliver inRead advertising technology. Under the partnership, Teads will implement both video and viewable display advertising via Teads demand across all TI Media’s premium brands, with [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Dentsu Aegis Network takes majority stake in Ugam; New biometric study shows a halo effect for ads; [...]

Tremor International Ltd (AIM: TRMR), a global leader in advertising technologies, today announced that it has rebranded, changing its name from Taptica International to Tremor International, positioning itself as one of the leading independent video advertising companies in the US. [...]

PubMatic, the publisher-centric sell-side platform (SSP) for an open digital media future, today released its first Quarterly Mobile Index (QMI) of 2019. The report includes key trends, providing both advertisers and publishers with insights around mobile advertising, leading to smarter [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: IAB Europe Launches Public Comment for Its GDPR Transparency & Consent Framework Version 2.0; Broadsign Announces Agreement to [...]

Whilst Intelligent Tracking Prevention (ITP) is not a new phenomenon – having been used on Apple's Safari browser in its current iteration since late-2018 – it is likely to be one of the most significant talking points in the ad [...]

Today (17 April) ExchangeWire have announced the appointment of Mathew Broughton (pictured) as editor. Broughton joins the growing ExchangeWire team to take on responsibility for ExchangeWire’s global editorial offering. Broughton joins ExchangeWire from a content management role in telecoms and tourism, [...]

Teads, the global media platform, announced on Thursday (11 April) an exclusive UK and EEA partnership with Guardian News & Media (GNM) to deliver inRead advertising technology. Teads’ global media platform will enable GNM to scale its online inRead inventory, whilst [...]

styria digital one (sd one), Austria’s leading digital online marketing association, today revealed that the Austrian news site Die Presse, which is part of sd one’s portfolio, has increased its pre-roll instream video inventory across its site from 300,000 advertising [...]