The Trade Desk Opens Doors for Global Advertisers to Reach Audiences in China; Sovrn Expands European Offering in Germany; FreeWheel Launches DRIVE in the UK; VideoAmp Teams Up with Leading TV Programmers & OTT Platforms; and Pub Ocean & PubExchange [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: News UK Launches The Fifth; Mindshare Launches Audience-first Customer Decisioning Tool, DX; and Bidooh Signs New Partner in [...]

Google has made its move on gaming with the announcement of streaming platform Stadia.  The news came on the second day of the Game Developers Conference in San Francisco; and it surely stands as one of the most significant gaming reveals [...]

In today’s digital world, consumers’ attention span continues to decrease while expectations for online experiences increase. Research conducted by Google indicates that if sites take longer than three to four seconds to load, users are more likely to turn towards [...]

In this piece, Emily Bedford, head of customer success, EMEA, Partnerize, tells DTCDaily that we have arrived at the age of the DTC Brand. You know the brands we’re talking about. They’re the direct-to-consumer players that so often sit next to the [...]

In this edition of Weekly Focus APAC: UOB Powers Up Digital Bank in Thailand; Visual AI to Help Samsung Mobile Consumers Discover & Buy Products; Alipay Goes to 3,000 Walgreens Stores; and DBS Doubles Up On QR 'Angbaos'. UOB Powers Up [...]

The resurgence of e-commerce in Southeast Asia has helped mitigate the decline in postal mail volumes, but it has also raised last-mile delivery challenges. To address this, Singapore Post (SingPost) is looking to build up its network and offer more [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: First Analysis of European Anti-fraud Efforts Shows 94% Fraud Reduction in Tag-Certified Channels; Akamai Acquires Janrain Inc.; RTL Group [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: S4 Capital plc Appoints Michel de Rijk as CEO APAC; Zenith’s Programmatic Marketing Forecasts; MightyHive Opens New Office in Stockholm; TimeOne - [...]

For most ad tech, martech, and commerce companies, with global growth aspirations, the topic of entering the U.S. market will come up sooner rather than later. It’s clear why: the U.S. is home to the world’s largest consumer market and, [...]