If there is one thing Asian marketers want out of programmatic, it is help with integration and data insights. With so much focus now on analytics, marketers will need a way to tie all the data together to drive more [...]

In this week's LATAM round up: the Brazilian broadcaster RedeTV! and Cadreon automated TV advertising starting with a Unilever campaign; IgnitionOne debuts in Colombia, Argentina, and Ecuador less than a year of opening new offices in Mexico, investing in their expansion in [...]

Data is becoming a plentiful resource as we enter the era of hyper-connectivity; and with 45 billion connected devices due to be in use by 2023, volumes are only set to grow. While this gives marketers and enterprises a wealth [...]

Where to next with mobile app monetisation? ExchangeWire speaks with Petra Vorsteher, chief alliance officer and co-founder, Smaato, about mobile-only, the diversity in ad tech, and why Hamburg is an exciting place to watch, when it comes to ad tech. ExchangeWire: Where [...]

In this week's Latin American Roundup: Facebook expands Audience Network in Brazil, allowing Instant Articles integration and aiming publishers to use the solution to monetise their inventories within the social media platform; Social media gets 27% of digital investments in [...]

This week’s LATAM Round Up brings three stories: Globo's video on demand platform, Globo Play, will accept new subscribers straight from Google Play and Android TV in the companies latest deal; Vagalume launches department entirely focused on attending musical industry [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Brand safety in the UK; Location Sciences launches; Inneractive releases VAMP; MadHive launches blockchain solve for GDPR; Guardian and OpenX collaborate; Ve receives funding; [...]

In this week’s LATAM Roundup: One third of Mexican internet users interact with online advertising campaigns, according to the most recent study by the Internet Association of Mexico; ROIx presents their programmatic audio platform in Brazil, built with 178 different [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Brands and telcos must partner to deliver omni-channel experience; SMEs [...]

The advertising industry is in the early stages of a massive reinvention that will result in USD$640bn (£494bn) in annual global ad spend being transformed to programmatic technology. This transformation started with display ads, but will eventually encompass every form [...]