In this week’s Latam RoundUp: Positivo Technologies signed a deal with Hands and will include their own native ad platform built in their devices, focused on Brazilian middle-class targeting; RTB House reveals the Brazilian prime time for digital ads: Tuesdays and Thursdays; and, [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Robots will run our lives; Millennials changing video viewing habits; [...]

This week's LATAM Roundup introduces Gervasio Marques Peña, IAB Argentina's new president, who aims to consolidate the internet as a mass media environment locally and promote best practices in the Argentinian ad market; DMP Navegg and video company DynAdmic announce segmentation [...]

In this week's LATAM Roundup, we have the following stories: ABC Group and DDB Latina announce the start of Track ad agency in Brazil; MediaMath and Global Data Bank announce a deal on data onboarding in the country, which promises [...]

Following Snap Inc's (NYSE:SNAP) successful IPO in March, the first earnings call announced today (10 May) leaves a little to be desired. Opening on IPO day at USD$24 (£16.42), 41% above the USD$17 (£11.63) issue price in March, Snap promised [...]

A recent report by ExchangeWire, in association with xAd, reveals that media planners are relying less on demographic data and insights to inform advertising strategy, and instead favour contextual data and insights when it comes to defining campaign strategies and [...]

There is a fundamental conflict between what drives publisher revenue and what represents responsible journalism. Writing exclusively for ExchangeWire, Alicia Navarro (pictured below), CEO and co-founder, Skimlinks explains that, as Facebook and Google’s duopolistic powers increase and absorb over 85% of all [...]

In this week's roundup: Logan's latest report shows that 32% of digital investments in Latin America are directed to mobile, and with full screen banners and pre roll at the top of the list of most used formats; Criteo launch [...]

In this week's LATAM Roundup: Teads closes deal for inRead video ads with Brazilian publisher Grupo Estado, and claims an increase by 45% in their inventory in 2017; Pragma closes deal to resell Hathway solutions in Latin America, focusing on [...]

Data is used in every aspect of advertising today. So, bringing technology in-house to utilise data for driving creative development and execution makes sense. ExchangeWire speak with Victor Wong (pictured below), CEO, Thunder, on the trend of marketers taking control [...]