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  • From Polling Station to Ad Campaign: Marketing Lessons from 2016’s Political Surprises

    Landmark political events were seen on either side of the Atlantic last year, with the EU referendum and the US presidential election. Results for both came as something of a surprise, not least to the pollsters who had – in [...]

  • IAB Brazil to Invest in Government Relations; Kantar IBOPE & comScore Expand Deal in LATAM

    This week's LATAM Roundup brings IAB Brazil's focus for 2017, which includes working in the country's capital to influence law and regulation makers in favour of the digital ad industry's interests; Kanter IBOPE Media and comScore roll out their partnership to other [...]

  • Now & Next: Programmatic Audio

    Audio ads are beginning to rival TV ads in terms of reach. The percentage of US adults who listen to podcasts has risen from 11% to 36% in the last decade; the number of monthly digital radio listeners has jumped from [...]

  • Facebook Have New Ad Agencies Director LATAM; Nizan Guanaes is Back In DM9

    This week’s LATAM Roundup brings the following news: Facebook announce Maren Lau as their new Ad Agencies Director in Latin America, leading the relationship with agencies across the region from the HQ in Buenos Aires, Argentina; Nizan Guanaes is back to DM9 [...]

  • Is Facebook Really 'Connecting the World'?

    Facebook’s mission (quoted on the company's Facebook page) is: "To give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in [...]

  • Paid Search on the Up; Falling Media Costs Across iOS & Android

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Falling media costs across iOS and Android; Dated martech integration; [...]

  • Mexico Ad Market to Grow 6.38%; Facebook Brazil General Manager Resigns

    This week's Latin American Roundup: Mexico ad market is expected to grow by 6.36% this year, just after TV lost the majority of the market share; Facebook Brazil's general manager resigns and the company is looking for a new hire in the [...]

  • Viant Buys Adelphic; Superawesome Plans IPO

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Viant acquire Adelphic; London startup Superawesome pursue IPO; Pivigo launch data science hub; Adsquare expand to USA; Fyber partner with Line; and Eyeota collaborate [...]

  • Alphabet Announces First Quarter 2016 Results

    Yesterday, (26 January) Google parent Alphabet Inc., (NASDAQ: GOOG, GOOGL) announced financial results for the quarter ended 31 March, 2016. The internet giant boasted an 8.3% increase in fourth-quarter profit, largely driven by the sustained shift to mobile. However, the [...]

  • The 2017 Shopper; Mobile Games Vs Social Apps

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: The 2017 shopper; Mobile games vs social apps; and rise [...]