ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Programmatic in Deutschland auf Wachstumskurs; Teads übernimmt Outstream-Vermarktung von Spiegel; Adblock-Rate in Deutschland sinkt; und Deutsche Unternehmen misstrauen ihren Mediaagenturen. Programmatic in Deutschland wächst 51% Zwischen September und Oktober 2016 wurden [...]

In this week’s LATAM Roundup: Isobar launches Data Insights, a data-focused area to support media and planning operations; A survey made by local associations in Brazil claims that mobile users in the country spend 40% of their data allowance in loading [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook updates metrics and reporting; LiveRamp buys Arbor and Circulate; IAB and ISBA cooperate on mobile buying handbook; Snapchat IPO is coming; More [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Black Friday: path to purchase; The use of bad language; [...]

This week's LATAM Roundup brings the highlights of 'State of Programmatic Media in Latin America', a study by comScore and MediaMath that heard 52 local market leaders and forecast growth by 10-35% in the Brazilian and Mexican markets; AppNexus will use [...]

With over 6,000 languages spoken worldwide, getting across a brand message in a culturally relevant way is a challenge faced by marketers the world over. This edition of ExchangeWire’s Now & Next feature examines some of the current solutions and [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: TubeMogul bought up by Adobe; iab Europe digital video advertising survey; Earnings for YuMe and Marin; FastPay fintech financing program; Targeted display solution [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: More time spent on mobile; Packing an emotional punch; Preferred video [...]

The correct approach to targeting and attribution modelling divides the industry, with buyers pushing for deterministic solutions and sellers promoting the virtues of probabilistic data. What role can the common, yet less publicised, account-based marketing methodologies play in targeting and attribution? [...]

This week’s LATAM roundup brings the following news: French Tradelab launch their office in Brazil, aiming to grow the programmatic market; IAB Brazil's 2017 president is Cristiano Nóbrega, from local DMP TailTarget; Predicta Melt launch premium ad network and discloses their [...]