How has the rise of video changed the way publishers operate? Are they prepared for the ongoing developments in this space? Speaking with ExchangeWire, Massimo de Magistris (pictured below), GM EMEA, StickyADS.tv, explains how publishers are evolving to meet the [...]

Marketing budgets revised up to the highest rate in over two years as marketers hold nerve in face of Brexit uncertainty, reveals the IPA Bellwether report Q3 2016, released this Wednesday (11 October). Report Highlights -Record run of upward budget revisions extended [...]

Online content is saturated with ads; the delivery of which is powered by numerous third-party technologies that ‘facilitate’ the delivery of an advertiser’s ad creative to a publisher’s website. Much of this activity is only seen and understood by ad-ops [...]

The technological battle for supremacy in the world of programmatic advertising shows no sign of abating. In fact, ever since the move from print to digital, it’s become a perpetual tug of war between competing parties with very different ideologies [...]

Ford forecasts that in just five years we’ll be seeing self-driving cars on roads across the UK and USA. Business Insider UK goes for a more punchy prediction, saying that by 2020 there will be ten million self-driving cars on [...]

This week in the LATAM Roundup: Predicta acquires Melt DSP in Brazil. Now renamed Predicta Melt, the company will offer programmatic solutions both for sell side and buy side; YouTube's audience in Brazil surpasses Pay TV; and, finally, Video on Demand [...]

ExchangeWire bündelt ab sofort die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Abmahnung für Facebook und WhatsApp; Spotifys erste Programmatic Audio-Kampagne; Exactag macht Deutsche Bahn programmatisch; und BVDW reagiert auf digitale Regulierungspläne des Bundeswirtschaftsministeriums. Datenschützer [...]

Connected and smart devices powered by the Internet of Things (IoT) are helping collect more consumer data than ever before. This edition of ExchangeWire’s Now & Next feature looks at the opportunity the IoT represents for advertisers, and the changes [...]

Debates around user experience are increasingly becoming a pivotal part of the advertising industry, as advertisers continue to concentrate on ensuring their campaigns are viewable by the industry’s standards. However, asks Jason Trout (pictured below), UK managing director, Exponential, does [...]

Advertising thrives on tech. It wouldn’t be advertising if there wasn't a healthy line of new technology entering the market and transforming the way the industry works. By now, we’ve all accepted that data, in particular, is imperative to successful [...]