Huge strides have been made by publishers through the adoption of header bidders. However, the increasingly apparent limitations of this approach are driving a shift in thinking that presents major business opportunities. Switch's co-founder, Tom Barnett (pictured below), says that, [...]

This week in the LATAM Roundup: a Criteo report shows that purchases on mobile devices have already grown by 70% in Brazil this year, with Healthcare & Beauty as the top-ranked sector; Teads appoint Fabricio Proti, former Facebook, as executive [...]

Following another successful ATS London event, Victoria Usher (pictured below), managing director, GingerMay PR, reflects on one of the many engaging panel discussions during the event: 'The Future of Marketing'. Writing exclusively for ExchangeWire, Usher explains how the promise of programmatic is yet [...]

This week’s Latin American Roundup: a new survey shows that the number of Brazilians who avoid clicking on digital ads has dropped from 41% to 32% this year; Brazilian publisher Globo Group acquires Valor Economico website and newspaper from Folha [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AdBlock Plus goes SSP; Snapchat introduces new targeting capabilities; TVadSync expands to Europe; Optimove receives funding; and Adform and ADmantX partner up. AdBlock [...]

In this week's LATAM Roundup: AOL Brazil introduces First Look Guaranteed aiming to drive international markets; Appsflyer and Adsmovil partners in Brazil and integrate their solutions; Brazilian Hands deploys their own MDM platform; and, finally, Taggify reduces customers' complaint by 90% with [...]

Real-time guaranteed has entered the mix to remove the need for publishers to compromise between RTB and guaranteed deals. For all the talk in the industry about real-time guaranteed, and its benefits to publishers, do we really know what it [...]

In this week's LATAM Roundup: some of the hot topics in programmatic Latin America after a major event in Sao Paulo; Navegg's expansion in Latin America through contracts with publishers and advertisers in Honduras, Nicaragua, and El Salvador; and, finally, [...]

The recent Global Mobile Programmatic Trends Report for Q1 2016, suggests that mobile is now aligning with the most established advertising channels. With mobile programmatic now a fully fledged digital channel and a highly successful force in its own right, some [...]

This weekly Latin American Roundup covers the partnership between DynAdmic and Latin Interactive, a shortcut to the video ad tech to reach Colombia, Ecuador and Central America; brief insights of the mobile app market user behaviour in Brazil; and, finally, [...]