While brand safety is fundamentally important for any brand or publisher, the industry challenges they focus on are those that could have a direct and quantifiable impact on the bottom line. Writing exclusively for ExchangeWire, Nick Welch (pictured below), business development director UK, ADmantX explains [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded by News Corp. and supports LinkedIn ads; AppLovin sold to Chinese investors; Google updates ad products; No data exchange between Facebook [...]

dmexco has quickly established itself as Europe’s premier ad tech event, with the 2016 edition welcoming 50,000 delegates and over 1000 exhibitors listen to A-listers from the world of marketing, including Sir Martin Sorrell and Twitter founder Jack Dorsey, talking [...]

Why did the 30-second ad become the default and is the five-second ad the future for which we should all be striving? Mike Nicholson (pictured below), director of mobile business development, EMEA, OpenX, certainly thinks so. Nicholson explains for ExchangeWire [...]

AI is powerful. AI is transformational. AI is the future. All true statements, yet all worryingly pointing to the fact the humans are rendering themselves surplus to requirements. Nicholas Larder, digital strategy director, Mediavest, thinks we shouldn't be so quick [...]

Huge strides have been made by publishers through the adoption of header bidders. However, the increasingly apparent limitations of this approach are driving a shift in thinking that presents major business opportunities. Switch's co-founder, Tom Barnett (pictured below), says that, [...]

This week in the LATAM Roundup: a Criteo report shows that purchases on mobile devices have already grown by 70% in Brazil this year, with Healthcare & Beauty as the top-ranked sector; Teads appoint Fabricio Proti, former Facebook, as executive [...]

Following another successful ATS London event, Victoria Usher (pictured below), managing director, GingerMay PR, reflects on one of the many engaging panel discussions during the event: 'The Future of Marketing'. Writing exclusively for ExchangeWire, Usher explains how the promise of programmatic is yet [...]

This week’s Latin American Roundup: a new survey shows that the number of Brazilians who avoid clicking on digital ads has dropped from 41% to 32% this year; Brazilian publisher Globo Group acquires Valor Economico website and newspaper from Folha [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AdBlock Plus goes SSP; Snapchat introduces new targeting capabilities; TVadSync expands to Europe; Optimove receives funding; and Adform and ADmantX partner up. AdBlock [...]