Results International publish their AdTech and MarTech Barmometer every quarter. Q2 2016's report reveals unprecedented M&A deal values greater than USD$500m (£381m). Furthermore, public market performance across MarTech jumped 32%. In this piece, ExchangeWire quiz Julie Langley, partner, Results International about economic [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Automated buying of audio ads at Spotify; Google AMP goes ad; Phillipson to step down as IAB UK CEO; Adyoulike teams up [...]

During Q2 2016, internet marketing budgets grew by 10.9% lengthening the current period of expansion to seven consecutive years, according to the IPA Q2 2016 Bellwether report (released 14 July). However, ad spend is predicted to fall for the first time since [...]

There is no denying that the growth in mobile consumption and investment is significant. However, there are also challenges with the level of investment versus consumption. Cristina Constandache (pictured below), MD EMEA, Cheetah Mobile explains to ExchangeWire why investment lags behind [...]

Yesterday (19 July), Microsoft (NASDAQ:MSFT) announced earnings for the quarter ended 30 June, 2016. The company's flagship cloud product, Azure, saw revenue grow 102%, proving to the market that Microsoft is serious about closing the gap with market leader Amazon. Microsoft's earnings easily exceeded analysts' expectations, [...]

Yesterday (18 July), Netflix (NASDAQ:NFLX), Yahoo! Inc. (NASDAQ: YHOO) and IBM (NYSE:IBM) revealed Q2 2016 performance figures. In this piece we discuss: How Yahoo continues struggle as sale looms; The end of Netflix's explosive growth period; and IBM close to showing [...]

This week’s Latin American Round Up brings news about iProspect Enterprise, which debuts its operations in Brazil; Colombia’s mobile market numbers, behind only Argentina and Chile in terms of mobile penetration; and Brazil’s newest startup accelerator: Smart Hub, which will [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: €36.4bn online ad spend in Europe in 2015; Majority of industry [...]

With so much focus on site monetisation, as well as engaging and enticing consumers with aesthetics in digital advertising, the arguably more boring aspect of page-load speed is often neglected. Caleb Sotelo (pictured below), director of labs, OpenX explains to ExchangeWire [...]

Back in April, ATS Paris offered up some food for thought about the French mobile advertising market, which was quite a talking point throughout the day, no less than during the 'mobile' panel, where Mathieu Rostamkolei, vice president, Numbate was [...]