×
  • Facebook Goes Anti-Ad Blockers; AppNexus Launches Enterprise PreBid

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook want to combat ad blockers; Enterprise header bidding solution by AppNexus; Less ad blocking in Germany; Solid quarter for YuMe; and Pixalate partners with [...]

  • A Digital Detox; Rising Popularity of Branded Content

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: A digital detox; Increased digital marketing spend; Rising popularity of branded [...]

  • Rio to Have Beacons Network for OOH; Argentinian Mobile Market in Numbers

    This week in the LATAM Round Up: Rio de Janeiro will have a beacons network to be used in OOH campaigns; Mobile market in Argentina to reach more than 70% of the population – half of them with smartphone devices – [...]

  • Q2 Earnings: Tremor Video & Marin Software

    Yesterday (4 August) Tremor Video, Inc. (NYSE:TRMR) announced strong financial results for the quarter ended 30 June, 2016. The company achieved 22% growth year-on-year, the majority of growth coming from programmatic. Highlights - Revenue of USD$37.1m (£28.25m), down 12% year-on-year - Total Spend [...]

  • Sizmek & Criteo Report Strong Q2 Earnings

    Yesterday (3 August), amid news of their acquisition, Sizmek (NASDAQ:SZMK), reported financial results for the second quarter ended 30 June 30, 2016. Due to the earlier announcement that Vector Capital plans to acquire Sizmek, the call scheduled to discuss the Q2 results was cancelled. Highlights - Q2 revenue of USD$48.9m [...]

  • Rubicon Project Revenue up 33%; Rocket Fuel's Struggle Continues

    Yesterday (2 August), Rocket Fuel (the ad network desperately trying to transform itself into a software company) reported a loss of USD$16.7m (£12.53m) in second quarter ended 30 June, 2016. Highlights – Platform Solutions grew significantly year-on-year, representing 18% of GAAP revenue in the [...]

  • Tail Target Announces Its New Brand in Latin America; Predicta Invests in SMB 

    This week in the Latin American Roundup: Tail Target announces its new brand and expands services to other three countries in the region (Argentina, Mexico, and Colombia); Predicta invests in small- and medium-sized business in Brazil, supported by being the [...]

  • Why Telcos Are Going to Smash the Google/Facebook Ad Duopoly

    The Yahoo saga is finally over. After the most protracted sales process of recent times, Verizon acquired Yahoo's core assets (content properties, email, search, and an assortment of ad technology) for nearly USD$5bn (£3.8bn). It is likely that Mayer will disappear into [...]

  • More Ad Space on Tumblr; Rubicon Project Teams up for Private Exchange

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: More ad space on Tumblr; Rubicon Project teams up with SuperAwesome; Adyoulike tops USD$20m run rate; Integral Ad Science cooperates with Flashtalking; [...]

  • Google: Click Volume Rises, CPC Falls

    Yesterday (27 July) Alphabet Inc. (NASDAQ: GOOG, GOOGL) announced financial results for the quarter ended 30 June, 2016. The internet giant posted revenues of USD$21.5bn (£16.3bn), an increase of 21% year-on-year. Google still drives almost all Alphabet's revenue as click volume rises, despite [...]