Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide impartial insight and analysis of current trends, and provide predictions for the future of advertising and marketing technology. This feature [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Equinix takes another step towards completion of Telecity acquisition; Mobile native mediation tool by PubNative; Sizmek opens Frankfurt data centre; WFA issues guidelines against ad [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Smartphone shopping is driving UK retail ecommerce sales; Criminals target UK youth [...]

Video advertising is growing at a fair rate of knots, with it being applauded as a high-engagement medium across many industries; but what about it's effectiveness in the B2B realms? ExchangeWire speak with Amay Velu (pictured below), head of operations, [...]

With Cannes Lions over for another year, ExchangeWire reflect on observations of the reality of the convergence of data and creativity, versus the promise of it.  When you look at the beautiful town of Cannes during the week of the Cannes [...]

In this week’s LATAM RoundUp: DMEXCO will have its first Brazilian pavilion, with IAB Brazil and Mobile Marketing Association already confirmed in the event; SmartClip should grow programmatic video in Brazil so that they represent 30% of local revenues this [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Axel Springer gives up court case against ad blocker; Parsec receives funding; PubMatic launch PMP Guaranteed; Intrinsic buys AOP's Alliance; Yahoo introduces [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Programmatic investment on the rise; Impact of content environment on advertising; [...]

Digital transformation can mean many things to many people. With the proliferation of digital devices, it seems obvious that digital transformation refers to how the world has completely moved away from the analogue world. Machines, screens, automation, robots, AI – [...]

The UK DSP market is a tough market to operate in, let alone launch in. Still a relatively new kid on the block, and founded by an ex-Met Office employee, Intelligent Optimisations (IO) are making a name for themselves in [...]