ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Digital ad spend grew by 13.1% in 2015; Improvement in quality [...]

Programmatic is much more than a tool to sell remnant inventory — with a firmer grasp of the technology, publishers can enhance scale and revenue, consistently meet demand, and maintain agility in a dynamic digital marketplace.  Publishers are aware of the [...]

In this week’s LATAM Roundup: Brazilian Congressmen to discuss what are the limits to blocking digital services after a court has taken down WhatsApp for the second time in the country; New head of programmatic sales at Yahoo; Adjust announces [...]

Open header bidding stacks versus proprietary point solutions – Arel Lidow, VP, product management, Publisher Technology Group, AppNexus (pictured below) argues in favour of the former and lists the benefits.  Nearly unheard of two years ago, header bidding is ubiquitous [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Criteo records strong growth in Q1 2016; Adblock Plus collaborates with Flattr; New CTO for Xaxis; USD$250m run rate for xAd; Adjust expands; [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Content marketing spend continues to increase; More ad spend on original [...]

Programmatic has the potential to create the perfect market. If all supply and all demand could be brought together in one place, the true value of inventory could be established, and the optimum price could be achieved for each impression without [...]

Yesterday, (3 May) Rubicon Project (NYSE: RUBI), reported record Q1 results: revenue is up 71% year-on-year; earnings per share are up by 1,450% year-on-year. Rubicon also reported that 30% of its revenue comes from mobile and the remaining 70% from desktop, [...]

The trackability of video is a complex area. However, great strides are being made in reducing this complexity. ExchangeWire speak with Phillip Hayman (pictured below), UK head of sales engineering, Integral Ad Science, about the release of VAST 4.0 and how it is [...]

Last week (28 April), Amazon.com, Inc. (NASDAQ: AMZN) stock skyrocketed after the company announced financial results for its first quarter, ended 31 March, 2016. AWS accounted for 56% of the company's profit this quarter and is the most profitable business at [...]