On 18 May, Google announced at its I/O developers conference and on the Android developer’s blog that it was launching Android Instant Apps – the ability to stream apps without them being downloaded to a device – and, in doing [...]

King is rumoured to be launching a media business later this year to help build revenue around its incredibly sticky global audience of 463 million monthly active users. The gaming giant has already made a number of key hires in the [...]

In February 2016, ExchangeWire published a feature that analysed Gartner's latest Magic Quadrant for Digital Marketing Hubs. Four months later (May 2016), Gartner has just released its Magic Quadrant for Multichannel Campaign Management.  In this feature, we aim to discover: Is there [...]

Native has opened an exciting new space in advertising. As the appetite for traditional advertising have been continuously decreasing for a few years, Native looks to be 'the new black' on which agencies, brands, and publishers are keen to position [...]

Last week (18 May), UK law firm Kemp Little held their annual conference, 'The Fourth Industrial Revolution… or Evolution'. In this piece, we explore how Artificial Intelligence (AI) increases the scalability of knowledge and legal liability for programmatic advertising.  Dynamic scalability [...]

After several years of ongoing negotiations, the EU Commission, the EU Parliament, and the EU Council reached a compromise on the EU General Data Protection Regulation (GDPR), which is expected to come into force mid-2018. The new GDPR contains numerous [...]

The ability to have a holistic view of the mobile marketplace offers up countless opportunities and challenges. ExchangeWire speak with Keith Winter (pictured below), COO, Opera Mediaworks about their position in the market, as well as the trends and opportunities [...]

The squeezed middle: mid-sized agencies looking to retain a position of strength in a challenging environment. How are they standing up against the increasing competition from larger agencies in an increasingly fragmented marketplace? ExchangeWire speak with Chris Le May (pictured [...]

The cookie may not be dead, but with smartphone consumption continually growing, mobile device IDs could reign supreme as the media landscape continues to converge. Leo Giel (pictured below), chief revenue officer, YouAppi, tells ExchangeWire that marketers should not ignore device [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook Audience Network Sells Video Ads; Twitter Ads in External Feeds; SAP introduces media exchange; Dynamic Email Retargeting by Criteo; More Transparency [...]