ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Criteo records strong growth in Q1 2016; Adblock Plus collaborates with Flattr; New CTO for Xaxis; USD$250m run rate for xAd; Adjust expands; [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Content marketing spend continues to increase; More ad spend on original [...]

Programmatic has the potential to create the perfect market. If all supply and all demand could be brought together in one place, the true value of inventory could be established, and the optimum price could be achieved for each impression without [...]

Yesterday, (3 May) Rubicon Project (NYSE: RUBI), reported record Q1 results: revenue is up 71% year-on-year; earnings per share are up by 1,450% year-on-year. Rubicon also reported that 30% of its revenue comes from mobile and the remaining 70% from desktop, [...]

The trackability of video is a complex area. However, great strides are being made in reducing this complexity. ExchangeWire speak with Phillip Hayman (pictured below), UK head of sales engineering, Integral Ad Science, about the release of VAST 4.0 and how it is [...]

Last week (28 April), Amazon.com, Inc. (NASDAQ: AMZN) stock skyrocketed after the company announced financial results for its first quarter, ended 31 March, 2016. AWS accounted for 56% of the company's profit this quarter and is the most profitable business at [...]

What do marketers have to consider when buying data, modelling audience segments, and selecting the right platform? In this piece on mobile audience data handling, Tom Laband, CEO AdSquare (pictured below), addresses marketers who are unsure how to approach audience targeting; [...]

The global ad industry is plagued by a big misconception at the moment: the idea that there’s a huge difference between buying and selling inventory programmatically on mobile versus desktop. But, according to Fyber’s co-founder and COO Janis Zech, and [...]

Yesterday (27 April) Facebook, Inc. (NASDAQ: FB) reported financial results for the quarter ended March 31, 2016. The company's results dwarfed analysts' expectations, resulting in a 9% increase in stock in after-hours trading.  Facebook's triumphant earnings are refreshing after a week of poor results [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mobile drives UK ad spend; RTB media auction volume rises 217%; [...]