The industry buzz around digital audio just keeps getting louder, and it makes sense: research has shown that audio ads outperform video ads in grabbing attention and generating brand recall. In 2023, on-demand audio overtook linear audio for the first [...]

It has been a testing year, as inflation and the cost of living crisis have brought about challenges for advertisers and consumers alike. What does 2024 have in store? With good reason, most marketers remained cautious with their ad spend throughout 2023. [...]

On today’s ExchangeWire Stack: Google’s Tracking Protection Feature to Come Into Effect in Less than 2 Weeks; YouTube’s New Ad Measurement Plans Delayed; Google to Pay Antitrust Settlement… The Christmas season is in full swing, and so is the lead up [...]

On today’s ExchangeWire digest: Google to test new Tracking Protection from January; 62% of marketers project podcast ad spend increase; Top OTT platforms see 8% YOY ad spend decrease… Google’s cookie deprecation plan for the second half of 2024 still currently [...]

In today’s ExchangeWire digest: ASA publishes guidance for green claims in advertising; Microsoft to invest £2.5bn in UK’s AI infrastructure; Google update to mark-up profile page and discussion forum structured data in search results…  ASA publishes guidance for green claims in [...]

On today’s ExchangeWire digest: $9.8bn Black Friday online spend record; Brands wasting $600m in holiday season ad spend…  $9.8bn Black Friday online spend record  Black Friday online buying hit a new record in the US, with total online spend coming to a [...]

On today’s ExchangeWire digest: Microsoft hires Sam Altman, former OpenAI CEO; AUS podcast ad spend up 88%; Meta disbands Responsible AI team.  Microsoft hires Sam Altman, former OpenAI CEO  At the end of last week, Sam Altman, former CEO of OpenAI was [...]

In today’s ExchangeWire digest: Crypto scams surge 23% in 2023; OpenAI seeks further Microsoft investment; Staff return to tills at Booths supermarket.  Crypto scams surge 23%   According to Lloyds Bank, crypto investment scams among their customers have risen by 23%. The [...]

Ahead of The Wires 2023, we spoke to Sara Vincent, managing director, UK & IE, Index Exchange, last year's Ad Tech Personality of the Year. The Wires Ad Tech Personality of the Year is one of the most coveted awards in [...]

In today’s ExchangeWire digest: UN publishes digital regulation guidelines; Meta to require disclosure of AI content in political ads; Google rolls out new AI powered features for Performance Max  UN publishes digital regulation guidelines  The UN has announced guidelines to tackle digital [...]