It's MWC week, so naturally, the spotlight is firmly planted on mobile and in this piece, mobile measurements. Despite common beliefs, the technology required to measure the return on a mobile ad investment (particularly within apps) is fairly robust nowadays.  [...]

On Friday (19 February) the mobile network operator (MNO) Three delivered the news that, in partnership with Shine Technologies, it would introduce network-level ad blocking to all customers in the UK and Italy. Cue gasps and shaking of heads across Europe – [...]

Programmatic TV is arguably a complete reinvention of the TV ecosystem and, in the US at least, is a market of scale. In the UK, it’s a slightly different picture; but with companies like Sky investing heavily in their addressable offering and a [...]

In this week's LATAM Roundup: RTB House launches its Latin American operations and the first local office, in Sao Paulo, Brazil; another acquisition for WPP Group in Brazil – and according to specialists, more acquisitions to come, in general, with [...]

It's the mobile industry's big week – when thousands of opinion formers, C-level execs, and journalists from the mobile industry flock to Barcelona to discuss all things mobile for a full week. Amid the blizzard of hardware launches and high-level keynotes [...]

Following OpenX’s successful launch of its School of Programmatic initiative last month (a series of workshops designed to fill the knowledge gaps and supply the skills and know-how to make the most of programmatic), Tuesday [16 February] saw the release [...]

With MWC just around the corner, Tuesday [16 February] saw a fantastic turnout from the media and marketing world for the 'Future of Mobile' panel event, chaired by Ciaran O’Kane, CEO ExchangeWire. Hosted by xAd and The Rubicon Project with [...]

We are well past the tipping point of traffic from mobile devices overtaking that of desktop. But are brands embracing this shift and are media agencies properly equipped to aid them in planning effective mobile campaigns? ExchangeWire spoke to leaders across [...]

On Friday (12 February), it was announced that The Independent and The Independent on Sunday would be ceasing print production and becoming a digital-only publication, with the final print editions being published at the end of March. The all-digital move [...]

Last month, Gartner released the second Magic Quadrant for Digital Marketing Hubs and named Oracle, Adobe, Marketo and Salesforce as 'Leaders' in the category.  The four titans are joined by, among others, Marin Software, Sizmek, MediaMath and DataXu – companies that have far fewer staff, considerably less [...]