With malvertising reportedly rising over 300% in the last year – and with ad fraud widely reported to be at least a 10-times bigger threat than identity theft – cleaning up the next biggest cybercrime, internet advertising, should be everybody’s priority. Mikko [...]

Yahoo's big news to Wall Street, in its Q4 earnings, was the announcement that it is cutting 15% of its workforce; and looking to reduce costs by USD$400m (£277.6m) by the end of the year. Its Q4 results were in [...]

How can the out-of-home industry, with its roots planted firmly in the physical world, continue to exist and evolve in a digital culture? Mungo Knott (pictured below), marketing and insight director, Primesight, writes exclusively for ExchangeWire about how this one-to-many [...]

Alphabet, yesterday (1 February), announced financial results for the quarter and fiscal year ended 31 December, 2015. The company reported a year-on-year increase in revenue of 18%, and a 17% increase in advertising revenue. Paid clicks on Google websites increased [...]

The internet is now visual. Two billion images are being shared on social media every day. How is this affecting traditional advertising? Greg Pritchard (pictured below), SVP business development, GumGum, talks to ExchangeWire about this untapped opportunity, and that publishers [...]

This week’s LATAM RoundUp brings the news that 64% of internet users in Brazil have adopted ad blockers; Global Data Bank (GDB) reveals its revenue goals for 2016 in Brazil; and the Brazilian government announced the second stage of public [...]

Telenor, a leading telco in APAC and Europe, has acquired Tapad for USD$360m (£252m). Tapad is a leading device graph company. The device graph is the hottest point solution in ad tech right now, with continued M&A speculation around remaining players in [...]

Arguments abound about the best way to measure digital campaign effectiveness; but no industry standard exists. ExchangeWire talked to Tim Geenen (pictured below), director of strategy and innovation, Bannerconnect, about a study they carried out, which shows that exposure time [...]

Facebook strengthened its position as the leader in mobile display after delivering a strong Q4. The company announced in earnings that it is now making over USD$5bn (£3.49bn) in digital advertising revenue. Eighty percent of that is now coming from [...]

In October 2015, the European Court of Justice ruled that 2000’s data protection agreement 'Safe Harbour' with the US was no longer valid. This means that American companies can no longer rely on self-certification when transferring data from the EU [...]