The UK ad tech industry is a hot bed of innovative talent. So why is homegrown funding so hard to come by for its ad tech companies? ExchangeWire talks to Nick Moutter (pictured below), CEO and co-founder of Admedo about how [...]

Apple yesterday (26 January) announced financial results for its fiscal 2016 first quarter ended 26 December, 2015. iPhone sales fell for the first time since the product was introduced to the market in 2007. The company's earnings were stronger than [...]

Interoperability will become the buzzword for 2016, so why is it essential for the future of ad tech? Ben Walmsley (pictured below), regional VP Northern Europe, Sizmek tells ExchangeWire why the ability for systems to communicate and exchange data across organisational [...]

Today, (26 January) Oriel Ventures announces the public launch of its content protection technology that renders desktop, mobile, and even ISP ad-blocking ineffective. The SaaS platform that enables publishers to re-engage their ad-blocking audiences has, in private pre-launch trials, resulted in up [...]

With minimal barriers to entry, publishers and buyers alike can realise revenue benefits through programmatic advertising; but only with a rigid understanding of the technology and an effective commercial and pricing strategy.  As programmatic continues its rapid evolution, the skills gap [...]

The broadcast industry is transforming, with cross-platform automation and tech advances driving platform convergence and data-driven innovation. At the same time, there is a focus on reinvigorating shifting audiences and reaching viewers in the ways they want to be reached. Following [...]

TV consumption trends are experiencing a dramatic shift and the TV industry is having to evolve to continue to deliver targeted messaging to its fragmented audience. This year, broadcasters are more focused than ever on embracing programmatic TV. ExchangeWire talks [...]

Yesterday, (19 January) video streaming company Netflix reported Q4 2015 earnings that exceeded analysts' expectations. In the first of our 2016 earnings reports, we examine the financial highs and lows and explore what the future might look like for Netflix. Financial Highlights – [...]

Over the last year, first-party data has often taken centre stage in marketing strategy meetings. Second-party data has been somewhat hidden in the shadow of its cousin, first-party data, until now. ExchangeWire spoke exclusively to Steve Ustaris, CMO at ownerIQ (pictured [...]

Released yesterday (14, January), the Q4 2015 IPA Bellwether Report showed that UK marketing budgets went up marginally in Q4 2015. Despite this marginal increase, growth has now been sustained for 13 successive quarters, and marketers’ budget plans for 2016/2017 are positive. ExchangeWire spoke exclusively to Bill [...]