ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: 50% using programmatic to buy mobile; 39% believe skill shortage [...]

Since pioneering the technology several years ago, header bidding has been on the rise, with smart publishers looking to increase revenue by introducing more competition for their inventory. In an interview with ExchangeWire, Tim Cadogan, CEO at OpenX (pictured below), believes [...]

Publisher co-ops are popular in Europe; but, until now, have failed to be successful in other continents. Jay Stevens, general manager, international (pictured below) at Rubicon Project spoke exclusively to ExchangeWire and shared his prediction that publisher co-ops are going to [...]

Truly successful ads combine high-quality creative with suitable placement in appropriate environments and effective targeting. But, while advertisers are distracted by tailoring their ads based on data, they are missing the bigger picture. Nick Welch, business development director UK, ADmantX (pictured below), in this piece calls for [...]

Annual 'Digital and Media Predictions' outline the need to optimise video and mobile advertising, evaluate connected TV opportunities, and develop inspiring branded content. Today (12 January), Millward Brown, the world’s leading expert in helping businesses grow strong brands, released its annual [...]

Viewability does not equal engagement – but it will always have a purpose as a metric, says Edward Lee, VP, North American operations & business intelligence, The Exchange Lab.  It has always been the nature of advertising that publishers can’t guarantee [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Oracle to buy AddThis; Yahoo ignores tax threat and considers lay-offs; Nielsen calls for new measurement system; Rubicon Projects partners with Zynga; and Snapchat to develop [...]

It is CES week, and everything in your home is becoming 'smart'. You have intelligent washing machines, telling you when your washing is done. You have cerebral thermometers, adjusting heat to your preferred selection via an app on your phone. [...]

The online advertising industry evolves at a rapid pace, driven by changes in consumer behaviour and advancements in technology. ExchangeWire spoke to several senior marketing professionals from leading ad tech companies about their expectations for 2016, we’ve summarised their prediction [...]

This is not a prediction piece. It is not even a listicle of half-baked predictions – cleverly disguised as a post – based on either some patchy M&A conversations I overheard in a bar, or my 'expert' insight. I am not [...]