Weekly Latin American RoundUp brings the following stories: IVC audits Ad Blocker's situation in the country and finds out that, for some publishers, 30% of their audience do not view ad campaigns; Brazilian Court bans WhatsApp for not complying with local investigation [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: not-for-profit sector is lagging behind when it comes to user [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU online ad spend climbs 33%; Kantar inks Thai TV ratings deal; Dentsu acquires Philippine media agency; [...]

Last week (10 December), Marin Software Incorporated (NYSE: MRIN), released its Q3 2015 Performance Marketer’s Benchmark Report. An analysis of consumer behaviour in Q3 reveals that while smartphones have made gains across all three channels – search, display, and social – display [...]

Marketers need to start looking at how they are actually helping their organisation and better tap measurement tools to improve campaign performance. This means moving from 'vanity metrics', such as likes and views, stresses Liz Miller, senior vice president of marketing [...]

When it comes to mobile video consumption, Great Britain and Ireland are top. Two-thirds of all video views in the British Isles came via smartphones and tablets, indicating the high adoption rate of mobile in this region. With it, programmatic [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Digital advertising grew 9.7% in Europe in H1; 93% working [...]

Today (7 December) ExchangeWire has announced the appointment of Lindsay Rowntree (pictured) as head of content. Rowntree joins the growing, London-based, ExchangeWire team. Her appointment follows ExchangeWire’s approach of hiring from within the industry. Rowntree joins ExchangeWire from Starcom MediaVest Group, [...]

Not all is lost for ad tech. Gareth Davies, co-founder and CEO at Adbrain, (picture below) sees a way out of the identity crisis and suggests five approaches to improve customer-marketer relations.  As ad tech and martech collide, an existential identity crisis [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: UK publishers see 23.8% growth in video; Rich media delivers [...]