Earlier this month (4 November ), Marin Software released findings1 that revealed a significant digital spending gap among UK businesses. The findings raised concerns that UK businesses are not taking digital marketing seriously enough. In this piece, we delve into the [...]

Even offline, ad tech is leaving its mark. Shaun Gregory, chief executive officer, Exterion Media, (pictured below) gives insight into how ad tech is transforming the OOH space. How has digital impacted demand for 'paper and paste' OOH campaigns over the [...]

Video advertising is somewhat a problem child in today’s programmatic world. Agencies struggle to place programmatic video buying in either a programmatic team or a TV-buying team – with many choosing to create a new silo of specialists who have [...]

Simon Harris (pictured below) is a programmatic director at iProspect; here, he writes exclusively for ExchangeWire about the ways in which programmatic has irrevocably changed the way that online advertising is bought. Now an established way of buying, programmatic has moved [...]

In this week’s LATAM Roundup: Brazil, Mexico, and Argentina are in the global list of highest mobile traffic; survey shows 82% of Brazilian audience for video on demand, more than traditional TV’s audience; and it's still about TV in Brazil, [...]

Yesterday (4 November) performance marketing technology company Criteo reported record results for the third quarter, ended 30 September, 2015. Benoit Fouilland, CFO and deputy CEO, Criteo, spoke exclusively to ExchangeWire about how innovation is driving the growth of retargeting spend and [...]

Yesterday, (November, 3, 2015) the last ATS event of 2015 took place in New York City. The day started with a fireside chat between ExchangeWire’s CEO, Ciaran O’Kane and Michael Rubenstein, president, AppNexus. The discussion focussed on the future of [...]

This week’s roundup brings the local acquisition of ad network boo-box by FTPI digital, which trades viral and blogs in Brazil; a recent survey by Deloitte showing that the Brazilian audience has concerns about sharing data with companies; and a [...]

Adrian Maguire (pictured below), head of digital analytics at TUI has worked for the travel company for over 10 years, always with a focus on data. Today, Adrian sets the strategic direction for digital analytics across the TUI group. This [...]

Yesterday, October 27, 2015, Apple, Twitter and Rubicon Project announced quarterly financial results. All three Companies reported growth, however, Twitter shares slumped by 13% overnight due to light guidance for the following quarter.  22% revenue growth: a new record for Apple  Apple posted quarterly [...]