"As the industry grapples with so much uncertainty around identity, it’s vital for advertisers and publishers to 'own' their attention metrics rather than relying on the big platforms to share those insights." With just two weeks to go until ExchangeWire's LIVE [...]

In today’s ExchangeWire news digest: Japan will look into potential antimonopoly breaches by Google; naround 1 in 5 APAC consumers use social media for purchases; and Zhipu AI amasses ¥2.5bn (~£280.8m this year). Google to be investigated in Japan The Japan Fair [...]

In an interview with ExchangeWire, Emilia Kirk, UK commercial director at Seedtag, delves into the intricate world of contextual advertising within the post-cookie era. Kirk explores the nuances of precision targeting and ethical data practices, offering a unique glimpse into [...]

ShowHeroes, a global leader in sustainable digital advertising, proudly announces its Green Media Product (GMP) for connected TV (CTV), powered by Scope3, a pioneer in carbon data solutions for the advertising and media industry. This innovative initiative underscores ShowHeroes' commitment [...]

Smile Wanted is a private exchange based on a proprietary traffic-shaping AI.  It allows partners to access premium and curated inventory through video, display, and native, and target only qualified audiences.  Smile Wanted stands out as the one and only independent [...]

Ogury, leader mondiale del personified advertising, ha annunciato oggi la nomina di Wilfried Schobeiri in qualità di chief technology officer. Ricoprendo questo ruolo, il manager lavorerà a stretto contatto con il team alla guida dell'azienda per rafforzare ulteriormente l'esclusiva piattaforma [...]

An overly convoluted programmatic supply chain means that both publishers and advertisers are looking for more refined ways of buying and selling ads. We take a look at curation as a viable solution, a programmatic tool that is a win-win [...]

Connatix, the leading video technology company for premium publishers and advertisers, today (8th August) announced it has integrated with Google's Display & Video 360. Now, advertisers using Display & Video 360 can simply opt-in to directly access Connatix's premium video [...]

Paul Wright, Head of Uber Advertising UK and Ireland, Uber, sits down with ExchangeWire to talk about the constantly evolving customer attention journey, and how brands can stand out amongst the digital noise. The consumer journey is the path that a [...]

Ads-for-good platform Good-Loop today (June 14th, 2023) announces its partnership with adaptive streaming tech platform, SeenThis, to minimise the carbon footprint of its purpose-powered ad units. The collaboration will see the B Corp-certified company gain access to SeenThis' streaming technology across [...]