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  • Displayce Unveils New Brand Identity & Reaffirms Global Ambitions

    A pioneer in technological solutions for buying advertising space specialised in DOOH, Displayce unveils a new brand identity. With the ambition to become the leading global technology suite for out-of-home (OOH), Displayce supports advertisers, agencies, and media owners in addressing [...]

  • Unlocking the Potential of pDOOH: Why Creative Agencies Need to Step Up

    In the first of our series on pDOOH and independent agencies in association with JCDecaux, we met Laura Jordan Bambach of Uncharted to discuss the potential of OOH and why creative agencies need to harness it properly. How has the rise [...]

  • OOH Revenue Grows 7.7%; Apple and Google Restore TikTok to US App Stores; UK Gov Partners with Anthropic AI 

    News in brief: OOH Revenue Grows 7.7%; Apple and Google Restore TikTok to US App Stores; UK Gov Partners with Anthropic AI  OOH Revenue Grows 7.7% Out of home (OOH) revenue for 2024 saw growth of 7.7% year-on-year, achieving its highest ever [...]

  • 2025 Predictions: OOH, DOOH, and Beyond

    As the advertising landscape continues to evolve, 2025 promises to be a transformative year for out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (PDOOH). These channels, long recognised for their ability to captivate audiences in public spaces, are now [...]

  • BackLite Media Partners with VIOOH to Bring Programmatic DOOH to the Middle East

    BackLite Media, a leading out-of-home (OOH) advertising company in the UAE, is proud to announce an exciting new partnership with VIOOH, a leading premium global digital out-of-home (DOOH) supply-side platform. This partnership marks VIOOH's first entry into the Middle East's [...]

  • Industry Review 2025: CTV, Gaming and the Future of Entertainment

    ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Today, we’re taking a look at entertainment- the future of CTV, audio and much more. CTV is one of the hottest topics in the industry, [...]

  • IPA Bellwether Q3 2024: Caution Prevails

    The Q3 2024 IPA Bellwether Report reveals that UK companies paused marketing budget increases for the first time in 14 quarters due to uncertainty surrounding the Autumn Budget. What does the industry think?  The net balance for marketing budget revisions dropped [...]

  • How Tech is Turbocharging Transformation in OOH

    From marketers giving life to memorable campaigns by harnessing CGI to how AI enhances targeting for outdoor media, we examine the ways evolving technologies have been transforming the OOH industry.  A world of endless possibilities  The past few years have shown us [...]

  • VIOOH Continues to Innovate for OOH Media Owners with New Audience-Based Visual Planning Enhancements

    Today (September 3rd, 2024), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, launched a range of intelligent programmatic OOH planning enhancements within the VIOOH Trading Manager platform. As OOH continues to grow and briefs become more specific, the new [...]

  • OOH and Sport: the Perfect Match?

    Sporting events, whether local games or global spectacles like the Olympics and World Cup, attract diverse and engaged audiences. Fans flock to stadiums, sports bars, and public viewing areas, creating a wealth of opportunities for advertisers to reach a broad [...]