Adsquare, the global audience and location intelligence company, is now using insights from O2 Motion, enabling businesses to leverage anonymised, aggregated crowd movement data for geo-contextual mobile targeting, as well as for more effective planning and programmatic activation of Out-of-Home [...]

Hivestack,the world’s leading full stack programmatic digital out of home (DOOH) platform has announced the successful completion of the first programmatic DOOH campaign with cross screen integration, audience and location data targeting, and mobile retargeting to Hong Kong audiences. The [...]

Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as president, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack [...]

Amid the furore of the pandemic, last year it was announced that new petrol and diesel cars will no longer be sold in the UK from 2030 onwards, with similar measures imposed by nations including Canada, France, Norway, and the [...]

Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, has today announced a strategic global partnership with The Trade Desk, a global technology company that empowers buyers of digital advertising. The partnership will see The [...]

Leading global digital out of home (OOH) marketplace VIOOH, today announced its expansion into urban Hong Kong with JCDecaux Cityscape street furniture and bus shelter programmatic advertising inventory now available. Trading across both guaranteed and non-guaranteed deals via JCDecaux, VIOOH now [...]

The IPA Bellwether Report Q2 2021, released today 15th July 2021, has revealed that total marketing budgets across the United Kingdom increased for the first time since Q4 2019, rising by a net balance of 6% across surveyed companies. This [...]

Brainlabs, the leading independent digital media agency has struck a deal with independent Out of Home (OOH) media specialists, Talon, to extend its media reach into digital OOH environments for the first time.  In response to the increased client interest in [...]

Taptap Digital, an omnichannel advertising and marketing intelligence company, today announced its partnership with VIOOH, a leading global digital out of home (OOH) marketplace. This partnership, which aims to make digital OOH more accessible and effective for agencies and advertisers, [...]

Kinetic, the world’s largest out of home buying and planning agency, today announces its exclusive partnership in France with Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company. This partnership will drive the future of OOH, [...]