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  • Global Digital Out of Home Marketplace Announces New US Hires

    Leading global digital out of home (OOH) marketplace VIOOH today announced new US hires in two newly created commercial and marketing roles. Following its launch in the market last October, the announcement comes as the OOH marketplace delivers on strategic [...]

  • Talon Group and Buntin Out-of-Home Media Partner to Fuel OOH in the US

    Leading out-of-home specialists Talon and Buntin Out-of-Home Media have announced a strategic partnership aimed at transforming the out-of-home (OOH) landscape. The partnership creates a new entity named Talon-Buntin led by Talon America CEO Jim Wilson. In addition to serving an existing and expanding [...]

  • Global Digital Out of Home Marketplace Launches in Australia

    Leading global digital out of home marketplace VIOOH has announced its expansion into the Australian market, partnering with JCDecaux Australia to enable its premium digital inventory to be traded programmatically. VIOOH’s platform now connects advertising buyers and sellers in a [...]

  • VIOOH and Atedra Announce Partnership to Supply Digital Out-of-Home Advertising in the US

    Atedra, a leading global provider of digital out-of-home (DOOH) advertising solutions, today announced its partnership with VIOOH, a leading global digital OOH marketplace. This partnership gives agencies and advertisers access to inventory on the VIOOH marketplace, including US inventory from JCDecaux [...]

  • Pikasso Moves into Programmatic DOOH with Broadsign

    Pikasso and Broadsign today announced that they’ve teamed to bring Pikasso’s network of premium digital-out-of-home (DOOH) displays to the Broadsign Reach programmatic DOOH supply-side-platform (SSP). With Pikasso’s DOOH inventory on-boarded to Reach, which is integrated with more than 30 omnichannel [...]

  • Global Extends Digital Outdoor Advertising Network with Broadsign

    Global, the Media and Entertainment group, and Broadsign, developer of the leading out-of-home (OOH) marketing platform, today announced that Global has chosen the Broadsign platform to accelerate the expansion of its digital-out-of-home (DOOH) network, which has grown to include 3,000 [...]

  • Talon Initiates Digital OOH Trading Reset

    Talon is optimising its approach to Digital Out of Home (OOH) trading, putting audience at the heart of the mechanics of delivering audience, price and value. The new approach will allow clients to more easily assess the value of Digital [...]

  • Talon Strengthens International Programmatic OOH Capabilities with Hivestack

    The Talon Group, the leading global independent Out of Home (OOH) agency, today announced a partnership between its International and German businesses, with Hivestack, a global ad tech leader in programmatic digital OOH (DOOH). The new partnership enables Talon and its international operation [...]

  • Hivestack and Bombora Bring B2B Intent Measurement to Programmatic DOOH Marketing Worldwide

    Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, has partnered with Bombora, the market leader in the B2B intent data space, to drive innovation in measurement for programmatic DOOH. The collaboration enables marketers that use the [...]

  • Ströer Extends Partnership with Hivestack

    Hivestack, one of the world's leading programmatic digital out-of-home (DOOH) ad tech companies, and Ströer Group, the leading German provider of out-of-home media (OOH), have extended their partnership. The new agreement will see Ströer continue to utilise Hivestack's Ad Server, [...]