As OOH advertising has shifted towards digitisation in-line with technological advancements, the channel has shown increasing influence over online activity. Research from Nielsen claims that OOH advertising is “the most effective offline medium in driving online activity” and can deliver [...]

In this article written exclusively for ExchangeWire, Edmund Mullins, director of inventory partnerships, EMEA at StackAdapt outlines the importance of digital out-of-home (DOOH) in multi-channel strategies, and the formats available to media buyers. Digital out-of-home (DOOH) is any digital advertising that [...]

Leading out-of-home (OOH) advertising technology developers Vistar Media and Broadsign today (March 21st, 2023) announced a mutual integration to their respective mediation layers. Enabling an open, fair-play auction regardless of which firm’s mediation layer is used, the collaboration lowers the [...]

Out of home (OOH) advertising has been uniquely able to evolve alongside advancements in both technology and society. Considered one of the oldest forms of advertising, OOH’s development is far from over, with the channel set for exponential growth across [...]

In this feature, Hannah Dillon takes a look at the impact of OOH and DOOH technologies across the globe, pinpointing what’s working best in which region. Out of Home (OOH) advertising is a burgeoning market, forecast for global growth of USD$11016.26m [...]

By the start of 2020, the Out of Home (OOH) advertising had experienced growth for 36 consecutive quarters. Despite being one of the oldest forms of advertising, OOH has seen tremendous development in tandem with technological advancements. This has been [...]

Taptap Digital, the leading multinational programmatic ad tech company powered by geospatial intelligence, has launched new attribution measurement for DOOH campaigns. The new system will support Taptap's already robust DOOH solution, which is used by global brands like Dior, Adidas, [...]

Taptap Digital, la multinacional líder en tecnología publicitaria programática impulsada por inteligencia geoespacial, lanza una medición de atribución para campañas digitales en exteriores (DOOH) como apoyo a su ya sólida solución DOOH utilizada por marcas globales como Dior, Adidas, Dyson [...]

Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company today announced a new partnership with Grandi Stazioni Retail, Italy’s largest service provider of commercial leasing and advertising spaces across all Italian travel sector. Grandi Stazioni [...]

Hivestack, la più grande tech company di Programmatic DOOH al mondo, ha annunciato oggi una nuova collaborazione con Grandi Stazioni, Retail, il maggiore Media Owner in Italia di spazi pubblicitari nel travel. L'inventario DOOH di Grandi Stazioni Retail è ora [...]