Ahead of ISE 2022, out-of-home (OOH) advertising technology leader Broadsign today announced the availability of Broadsign for System-on-Chip (SoC) beta. Designed to help new and existing OOH media owners monetise cost-efficient smart screens, the new Broadsign solution supports the LG [...]

Ahead of ATS Madrid 2022, Taptap Digital's Emma Gold writes about how programmatic DOOH was successfully leveraged by Brico Dépôt Iberia, and how Taptap's Sonata Location Intelligence helped the company choose the right screens to reach their target audience. Brico Dépôt [...]

Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company, today (20th April 2022) announced a partnership with Clear Channel Outdoor LatAm, the leading out of home (OOH) media advertising company in Latin America. Through this [...]

Talon has announced further expansion of its global footprint with new offices and leadership in Singapore and Dubai. Melanie Lindquist and Chadi Farhat will lead Singapore and Dubai respectively. Farhat and Lindquist are tasked with accelerating out-of-home (OOH) growth in these key [...]

Following an exceptional year of growth, out-of-home (OOH) marketing technology developer Broadsign today (April 7th, 2022), announced the expansion of its programmatic team with the appointment of John Dolan as vice president, global head of media sales. Bringing more [...]

Talon Outdoor, a leading Out of Home (OOH) media agency, announced its expanded programmatic capabilities following the integration with Place Exchange, a leading supply-side platform (SSP) for programmatic DOOH media. The partnership enables Talon’s clients to activate smart, dynamic Digital [...]

Out of Home (OOH) media specialists Talon Outdoor and the leading global digital OOH marketplace, VIOOH, have formed a strategic partnership to enable Talon’s clients to activate smart, dynamic DOOH campaigns. The new partnership will utilise VIOOH’s exclusive access to premium [...]

On the eve of this year’s Cheltenham Festival, Coral is bringing horse racing to Central London, bringing racing fans closer to the excitement, thrill, and drama of the sport like never before with the launch of a mesmerising and captivating [...]

Adsquare has partnered with CKDelta and Urban Analytix to unveil a new data partnership, enabling advertisers to make use of mobile network data for more effective out-of-home campaigns. CKDelta, a member of CK Hutchison Holdings, designs and lab-tests bespoke data models [...]

Out-of-home (OOH) marketing technology developer, Broadsign, today (10th March) announced that it has welcomed OOH evangelist Savvas Tombouloglou to its team, to help lead the company’s continued expansion abroad. Tombouloglou joins Broadsign with more than 20 years of industry expertise, a [...]