First-id Delighted to Attend this Year's DMEXCO
First-id, a cross-publisher first-party identification solution, compliant with cookieless environments, is thrilled to attend DMEXCO on 20th and 21st of September at Kholn, in Germany. As a privacy-first solution, First-id identifies itself as a powerful and interoperable pure player, able to [...]
The MadTech Sketch: The Cookie Cliff Is Coming. What Are You Going To Do Now?
The cookie deprecation date has been confirmed – so what's next? In the latest MadTech Sketch, Ciarán O'Kane breaks down the addressable web. Google announced last week that it will not be moving the date for third-party cookie (3PC) deprecation in [...]
Scale & Targeting on the Open Web: Interview with Rafael Amieva, Outbrain
In this exclusive interview on the eve of ATS Madrid 2023, ExchangeWire speaks to Rafael Amieva, general manager, Spain, Outbrain, on how marketers can maximise scale and privacy-conscious targeting capabilities following the deprecation of the third-party cookie. What options are available [...]
TIME Exclusively Partners With Taboola Leveraging Newest Offering “Taboola Turnkey Commerce”
Taboola, a global leader in powering recommendations for the open web, today (February 14th, 2023) announced Taboola Turnkey Commerce, a new turnkey offering that gives premium publishers the ability to create trustworthy content that attracts shoppers and helps them make [...]
Open Web v Walled Gardens: Predictions for 2023
This latest article in ExchangeWire's 2023 Predictions series contemplates what the next year could hold for the Open Web and Walled Gardens. As the death of the third-party cookie inches closer and questions loom over the future of identifiers, will more [...]
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