In this exclusive interview with ExchangeWire, Charlotte Powers, digital lead at the7stars and judge of The Wires Global 2021, discusses data-led buying in the context of emerging channels in programmatic. What is the current state of play when it comes to [...]

PubMatic (Nasdaq: PUBM), die Sell-Side-Plattform mit überlegenen Ergebnissen für digitale Werbetreibende, kündigt heute ein Fraud-Free-Programm für Premium-CTV- und OTT-Inventar an. Die Ausweitung bietet Käufern von Omnichannel-Inventar vertrauenswürdige Qualität und fügt dem Fraud-Free-Programm von PubMatic eine Geld-zurück-Garantie für Demand-Partner für den Fall, [...]

VlogBox, a leading video monetisation and distribution company, recently forged a partnership with anti-fraud company Protected Media to improve fraud detection on its platform. VlogBox’s applications are now fitted with Protected Media’s SDK, which offers a robust cybersecurity solution for [...]

PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced a fraud-free program for premium CTV and OTT inventory. This announcement brings confidence in quality to buyers of omnichannel inventory -- extending PubMatic’s fraud-free program [...]

In today's news digest: Irish broadcast giant RTÉ launch two new research tools for advertisers; Canada-based design and experience agency Jam3 have entered a conditional deal to merge with S4 Capital's MediaMonks; and Bloomberg Quicktake has seen viewer numbers thrive [...]

VlogBox, a global CTV app development and ad monetisation platform, has taken the 3rd place in the general CTV apps category according to the number of channels on Roku, a leading streaming video platform. The VlogBox team has recently undertaken a [...]

Didomi is today announcing the expansion of its compliance solution to collect consent for connected TV (CTV), including over-the-top (OTT) and smart TV. The solution, which will allow publishers to fully comply with privacy regulation, is the first European CTV [...]

Didomi builds technology that allows organisations to place customer consent at the core of their strategy, and the most recent step in this journey is the expansion of its compliance solution to collect consent for connected TV (smart TV) and [...]

GumGum, a global technology and media company specialising in contextual intelligence, today announced their In-Video product, which is the first scalable overlay ad placement for streaming video environments.   As one of the largest advertising platforms in the world, GumGum is expanding [...]

CTV was on the rise long before the COVID-19 pandemic sent subscriber levels skyrocketing and saw advertising spend pour in. Yet there's still a lot to learn and discover about this still relatively new medium. In this exclusive Q&A, Carl [...]