Connected TV (CTV) and Over-the-Top (OTT) applications represent the future of entertainment. It's expected that by 2022 55 million people will “cut the cord,” or eliminate cable completely. And with more people home-bound due to COVID-19, Connected TV inventory has [...]

TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, partnered with Undertone, a leader in data-driven, Intelligent High Impact campaigns, to join forces in the acceleration of Interactive CTV ad formats. High Impact campaigns allow advertisers to create personalised and [...]

In today's ExchangeWire news digest: Facebook restores news sharing in Australia after reaching a last-minute compromise with the government; TikTok and Shopify partner to offer in-app ad campaigns to UK merchants; and Australia's OMA reveals out-of-home advertising's 2020 revenue results.   Facebook [...]

2020 was a mega year for content of all kinds, but particularly for video - with swathes of the population confined to their homes and seeking escape from the stress of lockdown, streaming platforms, connected TV (CTV), video-on-demand (VOD) and [...]

TheViewPoint has integrated Header Bidding technology, providing publishers with the ability to receive bids from multiple SSPs simultaneously.  TheViewPoint, a SaaS CTV/OTT monetisation platform for publishers, is now supporting the Header Bidding model for ad bidding. This will help media owners [...]

BidMind by Fiksu, a Connected TV/OTT advertising platform, has chosen Pixalate, a global ad fraud intelligence and marketing compliance platform, to combat invalid traffic (IVT) in OTT/CTV advertising. By utilising Pixalate’s pre-bid ad fraud detection and measurement solutions, BidMind customers will [...]

DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced that it has received Media Rating Council (MRC) accreditation for display and video rendered ad impression measurement and sophisticated invalid traffic (SIVT) filtration, including app fraud, [...]

VlogBox, a content monetisation platform, and Sprout Studios, an animation studio, have announced a strategic partnership through which they aim to distribute and monetise Sprout Studios animations on Connected TV markets, starting with Roku.  Connected TV is commonly considered as the [...]

PubMatic Inc. (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced two senior appointments to support the company’s growing connected TV (CTV) business across Europe. Hitesh Bhatt was named director of Publisher Development, CTV and [...]

Allroll, the unique OTT marketing platform for video channel owners, is announcing the launch of its new product Attriboost, an innovative software solution for detailed analytics and attribution for OTT channels.  Attriboost was created to help marketers and developers define, track, [...]