GumGum Achieves 38% Reduction in Bidstream CO2 Emissions Through Partnership with Assertive Yield
GumGum, a contextual-first, global digital advertising platform, today (May 2nd, 2024) announced an impressive 38% reduction in bidstream carbon emissions in 2023 through its partnership with Assertive Yield (AY), a pioneer in AI-driven traffic shaping solution for supply-side platforms (SSPs) [...]
Deutsche Telekom's Alliance with Equativ Strengthens Advertisers' Ability to Maximise the Addressable Advertising TV Landscape
Deutsche Telekom, majority owner of T-Mobile, unveils its partnership with Equativ to shape the future of targetable TV advertising through programmatic marketing in Germany. By leveraging extensive reach in premium digital environments and precise targeting, the alliance empowers advertisers to minimise [...]
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