On today’s ExchangeWire digest: Disney’s $8.5bn Merger with Reliance; Google Sued for $2.3bn; Elon Musk Sues OpenAI  Disney has announced a USD$8.5bn (£6.2bn) deal to merge its India business with Reliance Industries, an Indian multinational conglomerate. The merger will create the [...]

On today’s ExchangeWire digest: Retail Media is Fastest Growing Form of Ad Spend; Microsoft’s Deal with Mistral AI Faces EU Scrutiny; Investors Push Apple for AI Transparency  Retail media is expected to make up one-fifth of worldwide digital ad spend in [...]

Perion Network Ltd., a technology leader in connecting advertisers to consumers across all major digital channels, announced a partnership between its programmatic digital out-of-home (DOOH) platform, Hivestack, and Eletromidia, the major out-of-home (OOH) media company in Brazil, with more than 64,000 [...]

Hivestack by Perion, the world’s leading programmatic digital out of home (DOOH) ad tech business today (27th February, 2024) announced a partnership with Midland Realty to bring programmatic DOOH to real estate offices for the first time in North Asia.  Midland [...]

Opti Digital, a pioneering ad tech company known for its cutting-edge advertising solutions driven by artificial intelligence, is thrilled to announce a strategic alliance with Snack Media, the world's leading digital media monetisation company.  Snack Media owns and operates more than [...]

On today’s ExchangeWire digest: Reddit and Google Sign $60m Deal; WPP Sales Slow as Clients Cut Ad Spend; UK AI Funding Halved in 2023  A $60m (£47m) per year deal between Reddit and Google signed last week will give Google real-time [...]

On today’s ExchangeWire digest: Google Introduces AI Model Gemma; OpenAI Partners with Match Group; FuboTV Files Antitrust Lawsuit Against Disney, Fox & Warner Bros’ Streaming Venture  Built for the open community of developers and researchers powering innovation in the AI sector, [...]

Reworld Media, France's leading thematic media platform, and Pubstack, a specialist in Ad Management, announce the signing of an extended partnership agreement over a period of two years. Pubstack's no-code Ad Management platform is optimising the group's advertising stack and [...]

On today’s ExchangeWire digest: Apple to Face £427m Fine over Spotify Antitrust Complaint; Paramount & Comcast Discussing Streaming Merger; Big Tech Agree to New AI Pact  Apple will reportedly be hit with a €500m (£427m) fine from the EU over Spotify’s [...]

Nexxen, a global, unified advertising technology platform with deep expertise in video and connected TV (“CTV”), today (February 15th, 2024) announced the augmentation of its TV Intelligence solution with exclusive aggregated and scaled premium streaming viewership data from platforms like [...]