Cedara, The Carbon Intelligence Platform, and Assertive Yield, a Total Ad Revenue Management and Optimisation Solution for publishers, proudly announce their strategic partnership aimed at empowering publishers to accelerate their journey towards achieving net zero emissions. This collaboration marks a [...]

On today’s ExchangeWire digest: Sony Calls Off Zee Merger; UK Gov Recommends Reforms for BBC Impartiality; OpenAI Strikes First Higher Education Partnership… On Monday, news broke that Sony has called off the USD$10bn (£7.8bn) merger between its India unit and Zee [...]

NumberEight, the pioneering behavioural intelligence company has integrated with the leading in-game platform Adverty, which has led to McDonald's achieving a remarkable 58% increase in brand preference by promoting their Pokemon Happy Meals through a VOOH in-game billboard campaign, leveraging [...]

On this week’s Stack: The Stack: UK Government to Further Regulate Big Tech; Microsoft Makes Moves; Further AI Regulations Afoot  It has been a big week of news for big tech. The UK government is planning further regulation of large tech [...]

Pubstack, a leading programmatic advertising solution for publishers, proudly announces its continued partnership with Digitale Medier 1881, a subsidiary of the renowned 1881 Group. The collaboration resulted in a remarkable 30% increase in programmatic revenues for Digitale Medier 1881, positioning [...]

On today’s ExchangeWire digest: FedEx Launches Ecommerce Platform to Compete with Amazon; Microsoft Signs 10-Year Partnership with Vodafone; OpenAI Bans Use of AI Tools for Political Campaigning...  Upping the pace in its competition against rival Amazon, FedEx has announced plans to [...]

Adform, the most powerful and safe media buying platform built for the game changers, and Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today (January 16th, 2024) announce the launch of new CTV targeting [...]

BRAVE and Emodo have entered into a strategic alliance to pair Emodo’s high-performing ad formats with BRAVE’s omnichannel SSP. For advertisers, the partnership will deliver greater campaign effectiveness as well as a new range of audiences to reach with personalised [...]

Freethinking Capital, the newly-launched investment arm of The Freethinking Group, has announced a strategic partnership with FirstPartyCapital (FPC), an early stage venture capital firm specialising in ad tech, martech, and digital media. This partnership, alongside a six-figure investment from Freethinking [...]

In a strategic move that anticipates the imminent shift in digital advertising, Zeotap Data, the leading provider of people-based digital audiences, has announced a partnership with Illuma, the leader in AI-powered expansion and optimisation. This collaboration offers a new tactic [...]