Adelaide, the leader in attention-based media quality measurement, has partnered with Inscape, a leading provider of currency-grade smart TV data, to enhance Adelaide’s attention measurement capabilities for Connected TV (CTV). By incorporating Inscape’s automatic content recognition (ACR) data from over [...]

GAMURS Group, a leading gaming, esports, and entertainment publisher, announced today (January 4th, 2024) its partnership with ArcSpan Technologies to leverage the ArcSpan AMS™ audience data monetisation platform for publishers. Following an extensive review, GAMURS has selected ArcSpan's AMS platform [...]

Index Exchange Inc., one of the world’s largest independent ad exchanges, today (December 19th, 2023) announced a direct integration with FreeWheel, a global technology platform for the television advertising industry.   This integration partnership unlocks a new direct path to premium streaming TV inventory, enhancing media [...]

On today’s ExchangeWire digest: AudienceProject & Microsoft strike ad measurement deal; Boots to launch AI personal shopper; YouTube delays co-viewing ad measurement plans… AudienceProject has struck a deal with Microsoft Advertising to provide independent and continuous audience measurement for ads bought [...]

In a strategic move set to redefine the landscape of in-game advertising, Adverty, the leading in-play ad platform, proudly announces its extended partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. This collaboration solidifies [...]

Bidstack is pleased to announce a new strategic partnership with AtPlay, which will see it act as a reseller for Bidstack’s suite of in-game advertising products in the Nordic market.  Bidstack has been pioneering the in-game advertising industry since 2017 and [...]

Pubstack, a leading programmatic advertising solution for publishers, proudly announces a strategic partnership with The Independent, one of the UK’s leading news titles. The relationship will enable The Independent to optimise its ad stack with Pubstack’s single-stop platform.  Ashleigh Footit, head [...]

Responding to Salesforce's decision to sunset Salesforce Audience Studio DMP, NumberEight, a leading behavioural intelligence company, and LiSTNR, Australia’s #1 digital audio network and #1 commercial podcast network, have formed a groundbreaking partnership. This collaboration aims to bridge the gap [...]

Amplified Intelligence, the most trusted source for accurate attention measurement, has announced its new partnership with PepsiCo Europe and shared joint research results, revealing that short-term uplift is harder won for larger brands and only 42% of all eyes-on-brand moments [...]

BRAVE and Gadsme are delighted to announce a new partnership, which promises to deliver the best practices on intrinsic in-game advertising. Gadsme, a leader in the gaming industry, stands as the most advanced in-game intrinsic advertising platform. Offering non-intrusive display, video, [...]