LiveRamp Partners with Co-op to Enhance Relevancy in its Retail Media Offering
LiveRamp, the leading data collaboration platform, today announced a partnership with one of the UK’s largest consumer co-operatives, Co-op, to turbocharge relevancy for members and brands in its first-party marketing and retail media offering. Using LiveRamp’s data collaboration platform, Co-op will be [...]
NumberEight & Adverty Partnership Skyrockets Ad Revenues by 153% Across Multiple European Markets
In a groundbreaking collaboration that is set to redefine the landscape of mobile in-game advertising, NumberEight, a leading behavioural intelligence company, and Adverty, a pioneer in In-Play advertising, have achieved remarkable success across European markets. This partnership has introduced revolutionary [...]
Hivestack Announces Key Partnership with Grupo Expansión for Programmatic Digital Out-of-Home (DOOH) in Mexico
Hivestack, the world’s leading, independent programmatic DOOH ad tech company today (October 11th, 2023) announced a partnership with Grupo Expansión, a major omnichannel media owner in Latin America connecting audiences with brands across magazines, events, video podcasts, podcasts, online display, [...]
VIOOH & Yahoo Partner to Explore the Value prDOOH Delivers Within Multichannel Campaigns
Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform in partnership with Yahoo Advertising has released a whitepaper examining the potential outcomes of including programmatic digital out-of-home (prDOOH) within multi-channel campaigns. As outlined in VIOOH’s annual State of the Nation report, a key [...]
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