In a strategic move set to redefine the landscape of in-game advertising, Adverty, the leading in-play ad platform, proudly announces its extended partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. This collaboration solidifies [...]

Bidstack is pleased to announce a new strategic partnership with AtPlay, which will see it act as a reseller for Bidstack’s suite of in-game advertising products in the Nordic market.  Bidstack has been pioneering the in-game advertising industry since 2017 and [...]

Pubstack, a leading programmatic advertising solution for publishers, proudly announces a strategic partnership with The Independent, one of the UK’s leading news titles. The relationship will enable The Independent to optimise its ad stack with Pubstack’s single-stop platform.  Ashleigh Footit, head [...]

Responding to Salesforce's decision to sunset Salesforce Audience Studio DMP, NumberEight, a leading behavioural intelligence company, and LiSTNR, Australia’s #1 digital audio network and #1 commercial podcast network, have formed a groundbreaking partnership. This collaboration aims to bridge the gap [...]

Amplified Intelligence, the most trusted source for accurate attention measurement, has announced its new partnership with PepsiCo Europe and shared joint research results, revealing that short-term uplift is harder won for larger brands and only 42% of all eyes-on-brand moments [...]

BRAVE and Gadsme are delighted to announce a new partnership, which promises to deliver the best practices on intrinsic in-game advertising. Gadsme, a leader in the gaming industry, stands as the most advanced in-game intrinsic advertising platform. Offering non-intrusive display, video, [...]

Traditional analytics methodologies of evaluating campaigns are fast becoming obsolete. The human eye - scanning Excel sheets that rank best and worst performers - is being replaced by AI tools that enable a new world of dynamic testing or modelling. [...]

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book [...]

Hawk, a leading European player in digital omnichannel advertising, recently acquired by Azerion, announced a strategic partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement. For the first time, Hawk’s platform will give advertisers [...]

Coles 360 has partnered with out-of-home (OOH) ad tech provider Broadsign to further enhance the Coles 360 network of digital screens at front of store. The partnership will enable Coles to schedule, manage, and deliver compelling content and advertisements across [...]