Integral Ad Science (IAS), a leading global media measurement and optimisation platform, today (July 12th, 2023) launched a case study where Mastercard partnered with IAS to identify the value and efficiency opportunities in utilising our pre-bid solution.  Mastercard, as a leader [...]

Equativ, an independent advertising monetisation platform, and first-id, a cross-publisher first-party identification solution, have entered into a partnership to help publishers and advertisers better monetise their audience in a post-cookie world. The alternative to third-party cookies - In anticipation of this [...]

In today's ExchangeWire news digest: Japanese authorities consider a moderate approach to regulating AI; Goldman Sachs may be ending its partnership with Apple; and FTX seeks funding to resurrect its crypto exchange. Japan deliberates gentle approach to AI regulation  Japan is reportedly [...]

In today's ExchangeWire news digest: new research suggests Google breached its own standards for placing video advertisements on third-party websites; the NEAR Foundation collaborates with Alibaba Cloud to enhance Web3 adoption in Asia and the Middle East; and British households [...]

ID5, the market-leading identity provider for digital advertising, in partnership with global media agency Havas Media Group and DSP MediaMath, today (June 28th, 2023) announced that they enabled multinational telecommunications company Telefónica to reach audiences in cookieless environments and reduce [...]

InMobi Commerce, one of most modern and innovative advertising technology platforms for retailers and e-commerce companies, today (June 27th, 2023) announced a partnership with Woodman’s, an employee-owned American supermarket chain with stores throughout Wisconsin and northern Illinois.  InMobi Commerce will launch [...]

Hivestack, the world’s leading, independent, programmatic DOOH ad tech company today (21st June) announced a new partnership with Clear Channel Netherlands, a leading out of home (OOH) media and infrastructure company, to offer programmatic DOOH advertising via the Hivestack SSP. [...]

Digital entertainment and media platform Azerion and adaptive streaming specialist SeenThis have announced a groundbreaking partnership to enable emissions savings from more sustainable delivery of campaigns across Australia and New Zealand. Azerion ANZ combines creativity and technology for brands through high-impact [...]

Starting today (20th June), advertisers have the power to seamlessly measure and optimise programmatic campaigns using outcome-driven attention metrics. Adelaide has partnered with Adobe Advertising, the industry’s first end-to-end, independent platform for managing connected advertising across marketing and advertising customer [...]

Equativ, the leading independent ad platform, announced its partnership as the first industry supply-side platform to integrate with Habu, a leading data clean room (DCR) provider. Equativ also partners with Roqad, the leading identity (ID) solutions provider, to act as [...]