Xaxis Romania and Adelaide, the leader in attention-based media quality measurement, announce a strategic partnership offering advertisers advanced attention measurement and activation capabilities for digital campaigns.  Thanks to this partnership, GroupM Romania clients can use Adelaide metrics to achieve superior results [...]

SoundCloud and AdsWizz today, (April 6th, 2023) announced the renewal of their exclusive agreement for AdsWizz to sell SoundCloud’s audio advertising inventory in Ireland, France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, Denmark, Finland, Norway, and Sweden.  Through 2024, [...]

In today's ExchangeWire news digest: WWE merges with UFC in a multibillion dollar deal; publisher-focused microblogging site Post becomes available to the public; and Australia becomes the latest country to ban TikTok from government devices. No holds barred: WWE merges with UFC Word [...]

Equativ, the leading independent ad tech platform, and Seedtag, the leader in contextual advertising, announce today (March 21st, 2023) the extension of their global strategic partnership into Equativ’s curation offering. Seedtag has selected Equativ’s curation platform to enrich its contextual [...]

Equativ, la plateforme publicitaire indépendante, et Seedtag, le leader de la publicité contextuelle, annoncent aujourd'hui l'extension de leur partenariat stratégique global à l'offre de curation d'Equativ. Seedtag a choisi la plateforme de curation d'Equativ pour enrichir sa solution de ciblage [...]

Scibids, a leading technology player in the development of AI solutions, has collaborated with Dentsu and Calzedonia Group to increase the ROI of the Italian fashion group. Starting in 2021, Calzedonia Group decided to rely on the expertise of Scibids and [...]

Evorra, the simplest-to-use next-generation SaaS audience marketplace for brands and agencies, today (March 21st, 2023) announced a global partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, to enable compliant and addressable audience building [...]

Leading out-of-home (OOH) advertising technology developers Vistar Media and Broadsign today (March 21st, 2023) announced a mutual integration to their respective mediation layers. Enabling an open, fair-play auction regardless of which firm’s mediation layer is used, the collaboration lowers the [...]

Integral Ad Science, a global leader in digital media quality, today (March 20th, 2023) launched viewability and invalid traffic verification for Netflix’s ad-supported plan, following the partnership announcement in 2022. These solutions ensure advertising campaigns running on Netflix are delivered [...]

Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company announced an exclusive partnership with Focus Media Hong Kong Limited, a major DOOH media company in Hong Kong.  As part of this partnership, both local and global buyers will [...]