EssentiallySports, a digital-first sports media house, has signed a multi-layered mandate for ad revenue optimisation with AdPushup, a Google-certified ad revenue monetisation platform. As per the mandate, AdPushup will manage their ad inventory and will be their long-term partner for [...]

Talon Group’s Plexus - a leading independent out-of-home (OOH) global network - today announced a strategic partnership with Mediaplus Group to provide OOH services to Mediaplus clients. The partnership opens up new opportunities for both sides to implement cross-border OOH campaigns.  Headquartered in Munich, [...]

The leading partnership management platform, impact.com, has announced a partnership with the national lottery in Norway, Norsk Tipping, having won a highly competitive public tender. It will now take on Norsk Tipping’s performance programme; the most significant in Norway.  Norsk Tipping [...]

Smart, the leading independent ad tech platform, and Anzu, the world's most advanced in-game advertising solution, have announced their partnership and integration. Through this partnership, Anzu will have access to Smart’s complete range of SSP capabilities, and advertisers and demand [...]

Partnership management platform, impact.com, has announced 48 new hires in the first month of 2022, as well as plans to appoint over 500 new members of staff following acquisitions, deals, and partnerships. Within this group of new starters, there have been [...]

Global technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced it is to continue its longstanding partnership with the Financial Times (FT), following a highly successful collaboration for several years and a [...]

Reality Gaming Group has partnered with in-game brand advertising platform AdInMo InGamePlay to promote the launch of its third drop of Doctor Who: Worlds Apart non-fungible tokens (NFTs).  Doctor Who: Worlds Apart is an upcoming officially licensed digital trading card game [...]

Smart, la plateforme indépendante de monétisation publicitaire, et Sirdata, expert en adressabilité, s’associent pour offrir aux acheteurs médias un accès direct à des packages d’inventaires, enrichis par la donnée, et ainsi valoriser un écosystème publicitaire toujours plus premium. S’appuyant sur [...]

Smart Ad Server (“Smart”), the leading independent ad monetisation platform built for premium publishers to serve demanding buyers and Sirdata, the expert in addressability, have joined forces to offer media buyers direct access to premium inventory powered with data to [...]

Alfaxmedia, the largest healthcare network in Hong Kong, today announced its exclusive partnership with Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company. The partnership will offer brands, agencies and omnichannel DSP’s the opportunity to [...]