On today’s news digest: Reddit Acquires AI Startup; Google Improves Performance Max Transparency; UK Shelves Tech Project Funding  Ad tech acquisitions continue in full swing, with Reddit swiping up Memorable AI to help it improve its ad performance. Launched in 2021, [...]

In this interview, Magali Quentel-Reme, CEO of Opti Digital, dives deep into the supply-path optimisation process. She examines whether publishers should favour a particular path, as well as looking at how they can protect their website's performance. What is the [...]

impact.com, the world’s leading partnership management platform, announced continuing strong performance in 2024, adding more than 500 brands and partners to its total client roster, welcoming leading brands including Under Armour, SumUp, Gatorade, and AG1 (formerly Athletic Greens).   impact.com’s continued growth [...]

Yahoo is proud to announce the 30 outstanding emerging leaders who have been chosen from more than 200 entries to participate in the Yahoo Academy 2024 programme.  Now in its 13th year, the Yahoo Academy has a stellar track record as [...]

"As the industry grapples with so much uncertainty around identity, it’s vital for advertisers and publishers to 'own' their attention metrics rather than relying on the big platforms to share those insights." With just two weeks to go until ExchangeWire's LIVE [...]

The first half of 2023 witnessed varied performances in the ad tech sector, with Sparteo emerging with notable figures. In a recent statement on LinkedIn, the company's leadership provided insights into their operations and performance in a generally tepid online [...]

Taboola, a global leader in powering recommendations for the open web, today (February 14th, 2023) announced Taboola Turnkey Commerce, a new turnkey offering that gives premium publishers the ability to create trustworthy content that attracts shoppers and helps them make [...]

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (4th January 2023) announced that the company has received Media Rating Council (MRC) accreditation for its DV Authentic Attention® metrics, DV’s attention-based analytics and performance solution. “Earning MRC [...]

In this exclusive interview with ExchangeWire, Dom Kozak, head of programmatic at JCDecaux, poses the question as to whether the industry has lost sight of the fundamentals of advertising, and how brand-building mediums are evolving to deliver results across the [...]

Global digital marketing agency Tug has opened its fifth international office in Singapore, appointing former head of IPG Mediabrand’s performance marketing agency Reprise, Karen Soo, to lead its South-East Asia operations. Tug, which has offices in Sydney, London, Toronto, and Berlin, [...]